In this episode, I am chatting with Ryan Lawson about how after 20 years in ministry and many years of side hustles, he found himself learning and mastering the skill of sales. We'll dive into how reading books and shadowing a mentor in his spare time (air quotes on the spare time part) led him to switch gears in his life and go all-in with a boutique sales consultancy called Master Messaging.


You can learn more about Ryan by visiting www.mastermessaging.com


Mentioned in this episode


Made To Stick by Dan Heath: https://amzn.to/2OED86q


Thinking Fast and Slow by Daniel Kahneman: https://amzn.to/2DxpkcS

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