#171: Loss Leader & Break Even Pricing

Today’s episode is all about pricing, specifically loss leader and break even pricing, and even if you’re not selling a product or service, you just may find that you can still relate to this topic. 

If you’re like me, you like being exposed to different ideas that you can put into use in various areas of your life, so I hope you find value in what I have to share here today! 

I need your help getting the word out! If you love the podcast, I would be so grateful if you could spread the word that I’m back and help bring more people into our community., I’m having a fun competition on my YouTube channel, and I have plans for exciting giveaways at 1,000, 2,500, 5,000 and my BIG goal of 10,000 subscribers. See you on YouTube! 

My luxury mastermind retreat at Miraval Arizona is happening from February 18-21, 2024, and you can get all the details and reserve your spot now at www.heatherjoyhubbard.com!

Things We’re Covering in this Episode:

One of the big reasons why loss leader and break even pricing is such an important topic right now for everyone in business

Why I’m not a fan of the common saying, “charge what you’re worth”

What loss leader or break even pricing means and four reasons why you might use them as a strategy

The key to purposeful break even pricing and what you need to always be aware of when you use this strategy

How I used these pricing strategies both in the past as a lawyer and in my coaching and consulting business, plus how I’m using them now

My advice to avoid the common frustrations that often come with this pricing strategy 

Links & Resources:

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If you missed #169 I’m Back, B*tches! Click Here to Watch The Video on YouTube!