Mapping For the Future With Empathy
Human Centered
English - January 29, 2021 09:00 - 29 minutes - 27.1 MBMarketing Business Management human centered customer experience customer experience human centered vml vmly&r vmlyr Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Unmasking Commerce in The Experience Era
Next Episode: Transformative CX Through Diversity & Inclusion
Episode 3: Mapping For the Future With Empathy
On this episode of Human Centered, host Nick Brunker visits with WPP Client Leader for Boots Lead & European CXO for VMLY&R, Karen Boswell, about journey mapping for the future and the importance of practicing true human empathy. Plus, they talk about how CX leaders should approach the delicate balance between technology and privacy when building meaningful customer experiences. And they chat about how practitioners can approach journey mapping for the future in a rapidly changing environment post-pandemic.
We'd love to hear your feedback! Email the show: [email protected]. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx