HR Works(E59): Improve Your Organization's Culture Through Change Marketing

HR Works: The Podcast for Human Resources

English - May 22, 2018 13:01 - 40 minutes - 37.5 MB - ★★★★ - 96 ratings
Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: HR Works (E58): 'Engagement' Is Elusive—Focus on Driving Business Outcomes Instead

Next Episode: HR Works (E60): Is Your Engagement Problem Really a Hiring Problem?

Neil Bedwell and Andrew Osterday often describe themselves as reformed marketers. Their company, Local Industries, is a change marketing consultancy. Put simply, they apply consumer-grade marketing expertise to drive real cultural change inside organizations by focusing on their most important asset—people.

In this episode of HR Works: The Podcast for Human Resources, Bedwell and Osterday explain their approach for improving engagement and company culture—a marriage of HR and marketing.