Effective communication is an essential skill that every entrepreneur needs to have. 

To effectively communicate, you need to know the “why” of your brand’s existence. Why do you exist? Who do you seek to serve? What is the role of every person in the organization? Once you can understand these things, you can work with your team to ensure the service they provide resonates with your “why”. 

In the end, if you are true to who you are and what your brand’s purpose is, you can differentiate yourself in the marketplace.

Today we’re chatting with Chris Talley, an absolute communications expert. He is the former Senior Vice President and Chief Communications Officer at USAA. Chris has 30 years of experience in media and influencer engagement, risk and reputation management, senior executive counsel support, and team inspiration and growth.

Let’s jump in to today’s episode! Ready? Let’s roll!

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