How Would You Beat Retailers Using Jobs-to-be-Done? Featuring Matt Bjornson from Target
How Would You Beat?
English - February 22, 2021 21:00 - 35 minutes - 24.4 MBManagement Business Entrepreneurship jtbd jobs-to-be-done innovation product roadmap product strategy marketing sales jobs theory product management product development Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Apple with Jobs-to-be-Done:
00:00 Intro to Matt Bjornson and his accomplishment of turning around Target's registry using JTBD
10:00 Matt explains Target's competitors and customers for their JTBD at the registry
23:45 Jay breaks down the jobs met for the gift giver and gift receiver using Target's registry
29:00 Matt shares his top 3 thoughts on Jobs-to-be-Done
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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