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How Would You Beat Apple?
How Would You Beat?
English - March 15, 2021 22:00 - 41 minutes - 28.6 MBManagement Business Entrepreneurship jtbd jobs-to-be-done innovation product roadmap product strategy marketing sales jobs theory product management product development Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Would You Beat Retailers? Featuring Matt Bjornson from Target
Next Episode: How Would You Beat Amazon?
In this episode, we look at how you could beat Apple using Jobs-to-be-Done innovation methods. Apple is the most successful company in the history of business. As Fortune reported in December of 2015, Phil Schiller, Apple's long-time Senior Vice President of Product Marketing has said that Jobs-to-be-Done is the Grand Unified Theory of Apple. What does this mean and how can product teams learn from Apple's success to build great products that customer's will love?