How Would You Beat Retailers? Featuring Matt Bjornson from Target
How Would You Beat?
English - February 22, 2021 21:00 - 35 minutes - 24.4 MBManagement Business Entrepreneurship jtbd jobs-to-be-done innovation product roadmap product strategy marketing sales jobs theory product management product development Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Would You Beat Home Depot?
Next Episode: How Would You Beat Apple?
In this episode, we have a special guest: Matt Bjornson, who was Director of Product Mangement at Target from 2016-2020. Matt is an expert at implementing JTBD methods at large companies. He had tremendous success using JTBD to grow Target's Registry product. In this episode, we discuss how to use JTBD with Matt and why JTBD is very useful in extremely competitive markets.