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How would you beat Microsoft?
How Would You Beat?
English - February 18, 2020 14:00 - 32 minutes - 22.5 MBManagement Business Entrepreneurship jtbd jobs-to-be-done innovation product roadmap product strategy marketing sales jobs theory product management product development Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How would you beat Facebook?
Next Episode: How would you beat Apple and Google?
In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Microsoft. Specifically, we will look at how to use JTBD to beat Microsoft Word. Word is one of the most successful products in history and as part of Office, it has helped fueled Microsoft's success for decades. Imagine you are on a product team and your mission is to beat Microsoft Word. How would you do it? How would you create product roadmap to generate revenue and profitability growth?