How Would You Beat Lead Scoring Using Jobs-to-be-Done?

In this episode, we'll look at how you can beat lead scoring. lead scoring is a process that companies and sales teams use to assess their customer leads. We will explain why lead scoring is something product teams should understand as well, and how you can enhance lead scoring based on your product strategy and your marketing messages. The goal of enhanced lead scoring is to help your company accelerate your growth with the innovations your product team builds and launches into the market.

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat lead scoring:

00:00 What is Lead Scoring? 

02:36 How to use lead scoring with Jobs-to-be-Done for a better outcome (unmet needs) 

07:21 Defining your audience and problem using JTBD and Lead Scoring 

12:43 Understanding the problems your customer needs help with 

20:43 Asking your customer about product alignment

22:09 Innovating your products for consumer needs + competitor analysis 


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✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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