093 - Focus on the Problem
How We Hustle Podcast
English - September 08, 2018 06:38 - 12 minutes - 11.1 MB - ★★★★★ - 8 ratingsCareers Business business businessdevelopment entrepreneurship financialfreedom lifestyledesign marketing personaldevelopment sidebusiness smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
People don't buy unless they understand that they have a problem that needs to be solved. They don't buy because of how great the product or service is, they buy because it can help them solve a problem. The key to selling, especially when it comes to higher ticket services, is to get the buyer to understand that there is a problem that needs to be solved.
✅ How to shift the focus away from BS excuses and to the truth.
✅ How to use a "doctor" frame in sales.
✅ How to ask the right doubt-inducing questions.
And so much more...
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