The Two Lenses Secret to Solving Every Problem
How to Save the World | The Psychology & Science of Environmental Behavior
English - June 29, 2020 21:53 - 12 minutes - 19.3 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
All problems are essentially made of the real world matter: matter that is measurable. All solutions require the influence of human beings, which are governed by their own psychological behavior.
We truly cannot avoid the process of understanding the data about our cause, if we are going to change anything at all. We can not avoid the process of understanding the drivers of human behavior if we are going to change the actions of any human beings.
This understanding lead me to coin the term, the “two lenses” approach to social change.
The two lenses approach means,
1) Your problem needs to be understood through the lens of measurement or data.
and
2) Your solution needs to be understood through the lens of behavioral psychology.