How to Save the World | The Psychology & Science of Environmental Behavior
208 episodes - English - Latest episode: about 2 months ago -What *really* gets people to take action for the planet? Environmental engineer and designer, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche, exploring the latest evidence-based behavioral science you can use to get more people to adopt your climate or environmental campaign. Get Katie's secret climate action design tips and indie/hacker startup insights for making it happen at https://helloworlde.com/actiontips. Warning: For deep sustainability nerds only đ¤đ.
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Episodes
Mapping Urban Heat Islands with NASA Ep84
May 21, 2024 00:00 - 34 minutes - 79.7 MBIn this episode, I share the story of creating the worldâs highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to get a heat island score for each land parcel, using Mapbox to show the map, and running NASA's custom machine learning algorithm to increase the image resolution. Sign up for my free climate action d...
Everything is a Funnel Ep83
February 27, 2024 01:22 - 26 minutes - 24.4 MBIn this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right. Get my free Climate Action Design Tips: â https://helloworlde.com/actiontipsâ * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental e...
What Exactly is Gamification? Ep82
February 20, 2024 17:26 - 13 minutes - 18.7 MBIn this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen. Get my free Climate Action Design Tips: https://helloworlde.com/actiontips * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behavio...
Top 10 Biggest Mistakes You Might Be Making Ep81
February 12, 2024 16:42 - 50 minutes - 69.5 MBDid you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, engineering, and law - not the psychology of change. This means most of us working on environmental change make big mistakes when trying to influen...
Top 10 Biggest Mistakes Environmental Advocates Make
February 12, 2024 16:42 - 50 minutes - 69.5 MBDid you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, engineering, and law - not the psychology of change. This means most of us working on environmental change make big mistakes when trying to influen...
The 5 Levers of Human Motivation Ep80
January 30, 2024 01:45 - 18 minutes - 24.8 MBThere are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act. Get my free Climate Action Design Tips: â https://helloworlde.com/actiontipsâ * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Kati...
ECOPIA: We Need Child-Centric Community Housing NOW Ep79
January 23, 2024 20:19 - 29 minutes - 68.1 MBIn today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, zero-waste features an apartment could need!) Modern parenting is deeply broken. Parents are more burned out, lonely, and stressed than ever before...
ECOPIA: We Need Child-Centric Community Housing Ep79
January 23, 2024 20:19 - 29 minutes - 68.1 MBIn today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, zero-waste features an apartment could need!) Modern parenting is deeply broken. Parents are more burned out, lonely, and stressed than ever before....
The 3 Axioms of Change Ep78
January 15, 2024 21:53 - 28 minutes - 64.9 MBHow do you know that your project is REALLY changing what you want to change in the world? And how do you know if you are doing it effectively? In this episode, I share the core mechanism of what change is. This is such a fundamental primary principle that we tend not to see it. You MUST have these three axioms active for change to happen. If you don't, then no change is occuring. Unfortunately, most environmental projects fail at one or all three of the axioms and invest much time and e...
The Behavioral Science of Real Estate Energy Labels, Reuven Sussman PhD Ep77
January 08, 2024 13:18 - 1 hour - 189 MBIn todayâs episode, we chat with behavioral and environmental psychologist, Dr Reuven Sussman, head of the Behavior and Health Program at The American Council for an Energy Efficient Economy (ACEEE). He conducts research about, and advocates for, energy efficiency in buildings and transportation - a sector that makes up the lion's share of carbon emissions. Dr Sussman is an adjunct professor at the University of Victoria in British Columbia, and currently sits on the editorial board of The ...
4 Evidence-Based Reasons Why You Need Positive Eco Futures Art Ep76
January 03, 2024 18:19 - 24 minutes - 56.6 MBIn this episode, I share the four social-science-backed reasons for why you need to be heavily immersed in images of the positive eco future you are working to create. We'll cover the psychology of motivation, technical problem-solving, leadership, and systems-change. This epsides explores the deeper reasons why I put together the new Ecopia Store at ecopiastore.com where you can purchase art prints, hoodies, t-shirts, and calendars that show positive eco-futures. For years, I've struggled...
The Behavioral Science of Real Estate Energy Labels, Reuven Sussman PhD Ep
January 01, 2024 13:18 - 1 hour - 189 MBIn todayâs episode, we chat with behavioral and environmental psychologist, Dr Reuven Sussman, head of the Behavior and Health Program at The American Council for an Energy Efficient Economy (ACEEE). He conducts research about, and advocates for, energy efficiency in buildings and transportation - a sector that makes up the lion's share of carbon emissions. Dr Sussman is an adjunct professor at the University of Victoria in British Columbia, and currently sits on the editorial board of The ...
Idea: Nudge Your Neighborhood Vegan with the V-Score Ep75
December 18, 2023 18:26 - 15 minutes - 35.8 MBIn this episode, I share an idea I designed and. I want you to steal it. It's called the V-Score. See the V-Score app design here. The most important factor that determines the health and environmentally friendliness of food is whether it comes from a plant or an animal. The measurement-driven design I teach is based on identifying a core metric of change. We can simplify the proportion of plant-to-animal calories into a simple metric called "The V-Score." Calculate the V-Score of each mea...
Too Many Ways to Go Green? Choice Architecture & Overload, Reuben Kline PhD Ep74
December 11, 2023 18:26 - 1 hour - 211 MBDoes giving people long lists of multitudes of eco actions help people do more green things? Or does it overwhelm, and hence hinder action? And how does the type of action on that list make a difference? Todayâs guest is Dr. Rueben Kline Ph.D. He is the Associate Professor of Political Science and Director of the Center for Behavioral Political Economy at Stony Brook University in Long Island, New York. In our conversation, we bring evidence-based academic rigor to those big lists of clim...
Women's Bathroom Vending Machine Ep
November 20, 2023 13:12 - 10 minutes - 24.6 MBHow to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course a...
Idea: Women's Bathroom Vending Machine Ep73
November 20, 2023 13:12 - 10 minutes - 24.6 MBTodayâs podcast is about an zero waste idea that is desperately needed in womenâs bathrooms: a vending machine that sells reusable womenâs period products like silicone cups, cloth pads, and period undies. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, an...
Idea: The Compost-a-Tron Ep72
November 13, 2023 13:05 - 17 minutes - 39.8 MBThe compost-a-TRON is an idea to encourage public composting, inspired by a curious behavioral study 30 years ago about a giant eagle shaped garbage can. How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanf...
Do Individual Green Actions Take Away From Systems Change? Karine Lacroix PhD Ep71
November 06, 2023 22:00 - 1 hour - 168 MBIn todayâs episode, I talk with environmental and behavioral psychologist, Dr. Karine Lacroix Ph.D, about if a personâs individual eco-friendly behaviors (like riding a bike, composting, or eating less meat) can cannibalize or steer people away from taking actions that might influence bigger systems-wide change (like trying to influence your local Mayor, or meeting with a senator. Think of it like this. Does directing people reduce their own environmental impact for themselves (just one pers...
Reimagine Your Street and Neighborhood Ep70
October 30, 2023 12:00 - 14 minutes - 34 MBHow to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course a...
Education Vs Action Design: Very Different Things Ep69
October 23, 2023 11:08 - 15 minutes - 35.9 MBHow to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course a...
Gamification of Climate Action, Dr Markus Brauer PhD PART 2 Ep68
October 16, 2023 20:54 - 52 minutes - 121 MBThis is the second part of the conversation with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification. Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets workplace employees into groups with the goal of competing around energy and environmental behaviors. Markus gives us an understanding of the the...
Gamification of Climate Action, Dr Markus Brauer PhD PART 1 Ep67
October 09, 2023 12:24 - 54 minutes - 126 MBGames sound fun, but do they really work to get people to actually do climate and eco-friendly things? And if so, why do they work? Today's weâll be talking with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification. Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets workplace employees into groups...
Evidence-Based Gamification of Climate Action, Dr Markus Brauer PhD Ep67
October 09, 2023 12:24 - 54 minutes - 126 MBGames sound fun, but do they really work to get people to actually do climate and eco-friendly things? And if so, why do they work? Today's weâll be talking with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification. Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets workplace employees into groups...
How to Work From Primary Principles Ep66
October 02, 2023 12:13 - 23 minutes - 53.3 MBIn this episode, I share a fundamental principle to guide your design thinking. You should always ask yourself, is this idea based on "primary principles?" And what are "primary principles" anyway? In order to make a campaign or startup that really works to get people to buy a green product or change a behavior, you need to build up your concept from the primary principles of how human beings function. Often we don't do this. We design our environmental projects based on on abstractions a...
The Psychology of Pledges: A "Commitment Device" Ep65
September 25, 2023 12:04 - 20 minutes - 47.2 MBIn this episode, I explore the power of pledges in driving pro-environmental action and behavior. Pledges are seen as commitment devices, where individuals make promises or commitments to themselves or others. We highlight the effectiveness of pledges in engaging people and closing the value action gap. The episode delves into the various forms of pledges, such as written notes, online commitments, or public displays, and discusses the astonishing evidence from behavioral literature on the...
Everyone Else is Doing it: The Surprising Power of Social Norms on a Poster, Dr Alessia Dorigoni PhD Ep64
September 11, 2023 14:00 - 1 hour - 178 MBIn todayâs episode, we dive into the surprisingly powerful effect of social norms that seem to almost effortlessly shift environmental behavior. Social norms meanâThis is what everyone else is doingâ or âHereâs an example of what we want you to emulate.â Â Our guest today is research psychologist Dr Alessia Dorigoni from the Neuroscience Consumer Lab at the University of Trento in Italy. Alessia is not just a psychologist through, sheâs also a fine artist and behavioral economist specializi...
Surefire Technique to Get It Out: Short Scoping Ep63
September 05, 2023 23:59 - 11 minutes - 16.3 MBYou probably have a new website you're trying to launch, a blog you need to finish, an app you're trying to complete, a presentation you need to give, and several unfinished art projects in your closet. I see you. I know you! In this episode, I share my own personal technique for getting complex things finished and shipped. I call it "short scoping." To "Short scope" is the opposite to "scope creep" or "feature creep" where are ideas get more branches and features as we work on them unti...
Surefire Technique to Get It Done: Short Scoping Ep63
September 04, 2023 13:00 - 11 minutes - 16.3 MBYou probably have a new website you're trying to launch, a blog you need to finish, an app you're trying to complete, a presentation you need to give, and several unfinished art projects in your closet. I see you. I know you! In this episode, I share my own personal technique for getting complex things finished and shipped. I call it "short scoping." To "Short scope" is the opposite to "scope creep" or "feature creep" where are ideas get more branches and features as we work on them until t...
Individual Action Vs Systems Change PART 4: Validate & Level Up Ep62
August 28, 2023 17:25 - 9 minutes - 13.2 MBIn this episode I offer an alternative strategy to shaming or criticizing small individual eco-friendly behaviors. I explain how you want to see social change like a staircase with many levels. Often taking a small individual action, like using a paper straw or driving less, is the first step a person makes on their staircase of influence. The goal is to inspire the person to step up from their small individual actions to a new set of more advanced actions that have the power to influence ma...
You Need To Take Geographic Granularity Seriously Ep62
August 28, 2023 12:00 - 8 minutes - 11.2 MBHave you considered the power that lies in heavily niching down by geography? As in, go hyper local, and then geographically niche some more. In this episode, I share my thoughts on the mistakes I've observed by social change projects diluting their impact by spreading too broad. You might get followers by casting a broad net in the beginning, but you won't get the serious and measurable change you want to see from real humans doing real things *off* the internet. The keys to change lie ...
Habit Discontinuity Hypothesis and Green Behaviors, Professor Emeritus Bas Verplanken PhD Ep61
August 22, 2023 04:29 - 1 hour - 90.1 MBOur guest today is Professor Emeritus Bas Verplaken from the Department of Psychology at the University of Bath. Heâs very much an elder in the study of attitude and habits in relation to health and human behavior and he has also been the editor of the book, The Psychology of Habits. We discuss "Habit Discontinuity Hypothesis" which is a phenomenon whereby people are more apt to adopt new behaviors when their daily lives are disrupted, meaning some kind of discontinuity occurs, like moving ...
You Need To Take Geographic Granularity Seriously Ep61
August 21, 2023 12:00 - 8 minutes - 11.2 MBHave you considered the power that lies in heavily niching down by geography? As in, go hyper local, and then geographically niche some more. In this episode, I share my thoughts on the mistakes I've observed by social change projects diluting their impact by spreading too broad. You might get followers by casting a broad net in the beginning, but you won't get the serious and measurable change you want to see from real humans doing real things *off* the internet. The keys to change lie ...
You Need To Take Geographic Granularity Seriously Ep #61
August 21, 2023 12:00 - 8 minutes - 11.2 MBHave you considered the power that lies in heavily niching down by geography? As in, go hyper local, and then geographically niche some more. In this episode, I share my thoughts on the mistakes I've observed by social change projects diluting their impact by spreading too broad. You might get followers by casting a broad net in the beginning, but you won't get the serious and measurable change you want to see from real humans doing real things *off* the internet. The keys to change lie ...
Individual Action Vs Systems Change PART 4: Validate & Level Up Ep60
August 15, 2023 04:28 - 9 minutes - 13.2 MBIn this episode I offer an alternative strategy to shaming or criticizing small individual eco-friendly behaviors. I explain how you want to see social change like a staircase with many levels. Often taking a small individual action, like using a paper straw or driving less, is the first step a person makes on their staircase of influence. The goal is to inspire the person to step up from their small individual actions to a new set of more advanced actions that have the power to influence ma...
Habit Discontinuity Hypothesis and Green Behaviors, Professor Emeritus Bas Verplanken PhD Ep60
August 14, 2023 07:00 - 1 hour - 90.1 MBOur guest today is Professor Emeritus Bas Verplaken from the Department of Psychology at the University of Bath. Heâs very much an elder in the study of attitude and habits in relation to health and human behavior and he has also been the editor of the book, The Psychology of Habits. We discuss "Habit Discontinuity Hypothesis" which is a phenomenon whereby people are more apt to adopt new behaviors when their daily lives are disrupted, meaning some kind of discontinuity occurs, like moving ...
Habit Discontinuity Hypothesis and Green Behaviors, Professor Emeritus Bus Verplanken PhD Ep60
August 14, 2023 07:00 - 1 hour - 90.1 MBOur guest today is Professor Emeritus Bas Verplaken from the Department of Psychology at the University of Bath. Heâs very much an elder in the study of attitude and habits in relation to health and human behavior and he has also been the editor of the book, The Psychology of Habits. We discuss "Habit Discontinuity Hypothesis" which is a phenomenon whereby people are more apt to adopt new behaviors when their daily lives are disrupted, meaning some kind of discontinuity occurs, like moving...
Individual Action Vs Systems Change PART 3: How The Five Types of Individual Action Lead to Tipping Points Ep59
August 07, 2023 07:00 - 18 minutes - 26 MBIn this episode, I explore the ongoing debate between individual and system actions in promoting pro-environmental behavior, challenging the notion that these are the only two types of actions. This episode points out that there are five different types of actions that can bring about change: daily recurring habits, big-ticket once-off changes, lifelong career mastery, political engagement, and social influence. Individual actions are more than small lifestyle changes, such as composting o...
6 Hidden Biases in the Individual Action vs Systems Change Question Ep58
July 31, 2023 13:00 - 23 minutes - 32.8 MBIn this episode, I unpack six unconscious assumptions that people make when they ask me the question "Why do we need to study individual behavior when we need system-level change?" There is often some flawed thinking in the way this question is asked. While it's true we need systems-level change, this doesn't undermine, nor is it in opposition to, the role of behavioral psychology. Before we can give a thorough answer, we need to question the assumptions and expectations behind the question....
Individual Action Vs Systems Change PART 2: It's A Continuum Of Six Buckets Ep58
July 31, 2023 07:00 - 36 minutes - 34.2 MBPeople often ask me why we should practice individual environmental behavior change when what we really need is "systems change." It's not an easy question to answer. We need "systems change" implemented by governments as policy (like plastic bans), economic levers (like a carbon tax), and physical infrastructure (like bike paths). Yet, all systems are made up of networks of individual people who influence systems and are allowed individual freedoms. The two cannot be separated. In this epi...
Individual Action Vs Systems Change PART 2: A Continuum Of Six Buckets Ep58
July 31, 2023 07:00 - 36 minutes - 34.2 MBPeople often ask me why we should practice individual environmental behavior change when what we really need is "systems change." It's not an easy question to answer. We need "systems change" implemented by governments as policy (like plastic bans), economic levers (like a carbon tax), and physical infrastructure (like bike paths). Yet, all systems are made up of networks of individual people who influence systems and are allowed individual freedoms. The two cannot be separated. In this epi...
Individual vs. Systems Action: The Five Types of Individual Action Ep:57
July 24, 2023 11:02 - 18 minutes - 26 MBIn this episode, I explore the ongoing debate between individual and system actions in promoting pro-environmental behavior, challenging the notion that these are the only two types of actions. This episode points out that there are five different types of actions that can bring about change: daily recurring habits, big-ticket once-off changes, lifelong career mastery, political engagement, and social influence. Individual actions are more than small lifestyle changes, such as composting o...
Individual Action Vs Systems Change PART 1: Six Hidden Biases in the Question Ep57
July 24, 2023 07:00 - 23 minutes - 32.9 MBIn this episode, I unpack six unconscious assumptions that people make when they ask me the question "Why do we need to study individual behavior when we need system-level change?" There is often some flawed thinking in the way this question is asked. While it's true we need systems-level change, this doesn't undermine, nor is it in opposition to, the role of behavioral psychology. Before we can give a thorough answer, we need to question the assumptions and expectations behind the question....
Four Questions You Should Brainstorm For Resonance, Clarity, and Motivation Ep56
July 17, 2023 15:23 - 17 minutes - 24.2 MBIn this episode, I share a new journaling practice that I've recently started that involves answering four specific questions. This practice has been an absolute game-changer for me, and I believe it can profoundly impact your life and work too. Inspired by her previous episode on the Fun-O-Meter, I emphasize the importance of asking meaningful and substantial questions to shape the trajectory of our lives. These questions are designed to align the inner compass of your environmental work a...
The Four Master Questions You Need to Ask Ep56
July 17, 2023 15:23 - 17 minutes - 24.2 MBIn this episode, I share a new journaling practice that I've recently started that involves answering four specific questions. This practice has been an absolute game-changer for me, and I believe it can profoundly impact your life and work too. Inspired by her previous episode on the Fun-O-Meter, I emphasize the importance of asking meaningful and substantial questions to shape the trajectory of our lives. These questions are designed to align the inner compass of your environmental work a...
The Four Master Questions You Need to Ask Yourself Ep56
July 17, 2023 15:23 - 17 minutes - 24.2 MBIn this episode, I share a new journaling practice that I've recently started that involves answering four specific questions. This practice has been an absolute game-changer for me, and I believe it can profoundly impact your life and work too. Inspired by her previous episode on the Fun-O-Meter, I emphasize the importance of asking meaningful and substantial questions to shape the trajectory of our lives. These questions are designed to align the inner compass of your environmental work a...
Four Questions You Should Brainstorm For Clarity and Motivation Ep56
July 17, 2023 15:23 - 17 minutes - 24.2 MBIn this episode, I share a new journaling practice that I've recently started that involves answering four specific questions. This practice has been an absolute game-changer for me, and I believe it can profoundly impact your life and work too. Inspired by her previous episode on the Fun-O-Meter, I emphasize the importance of asking meaningful and substantial questions to shape the trajectory of our lives. These questions are designed to align the inner compass of your environmental work a...
Climate Action Dashboard for Cities: A Deep Dive into Behavioral Science Ep55
July 10, 2023 11:00 - 32 minutes - 44.6 MBWhat are the behavioral science secrets behind making a climate action dashboard for cities that ACTUALLY gets people to act? In this episode, I'll take you a deep dive into the design theory behind creating a climate action dashboard for a city using a behavioral science-informed approach. I share the importance of distinguishing between action design and graphic design, as well as climate reporting and climate accounting. Climate Action Design is different. It's not "reporting," it's design...
Design Secrets of A Climate Action Dashboard for Cities: A Deep Dive into Behavioral Science
July 10, 2023 11:00 - 32 minutes - 44.6 MBWhat are the behavioral science secrets behind making a climate action dashboard for cities that ACTUALLY gets people to act? In this episode, I'll take you a deep dive into the design theory behind creating a climate action dashboard for a city using a behavioral science-informed approach. I share the importance of distinguishing between action design and graphic design, as well as climate reporting and climate accounting. Climate Action Design is different. It's not "reporting," it's desi...
Designing A Climate Action Dashboard for Cities: A Deep Dive into Behavioral Science Ep55
July 10, 2023 11:00 - 32 minutes - 44.6 MBWhat are the behavioral science secrets behind making a climate action dashboard for cities that ACTUALLY gets people to act? In this episode, I'll take you a deep dive into the design theory behind creating a climate action dashboard for a city using a behavioral science-informed approach. I share the importance of distinguishing between action design and graphic design, as well as climate reporting and climate accounting. Climate Action Design is different. It's not "reporting," it's design...
Earth Imagination Day: The Joy and Tangible Impact of Teaching Kids To Imagine a Positive Eco-Future, Sophie Poisel Ep54
July 03, 2023 10:18 - 1 hour - 93.4 MBIn this episode, we chat with Sophie Poisel, an award-winning innovative teacher who hosted the first Earth Imagination Week with her students. Sophie showed us that when you give children the tools to imagine positive new ecological worlds, they come up with incredible work! Eco Minecraft worlds, green Lego lands, biophilic architectural illustrations, 3D building models - the kids made it. We delved into the power of environmental imagination and how it can spark awe-inspiring creativity...