The "Two Lenses" Design Thinking Secret to Solving Every Problem
How to Save the World | The Psychology & Science of Environmental Behavior
English - December 01, 2020 23:00 - 12 minutes - 19.3 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How Smart Water’s Big Data is Getting You to Change with Emily Kleeman
This understanding lead me to coin the term, the “two lenses” approach to social change.
The two lenses approach means,
1) Your problem needs to be understood through the lens of measurement or data.
and
2) Your solution needs to be understood through the lens of behavioral psychology.
This is the cornerstone of the design work I do. From my book, How to Save the World, page 7.
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