What can Russian dolls possibly have to do with changing the world?


It’s a metaphor that I borrowed from a book called “The Big Leap” by PhD psychologist Gay Hendricks. He used the metaphor of “Russian dolls” to describe the process of digging deeper into oneself, and into the subliminal drivers that guide the real reasons we do things. A bit like the process of asking “Why . . . why . . . why?” To peel away the layers of the onion of our life decisions, or to open up the Russian dolls of our inner selves to find the little one that sits in the very core.


Hendrick’s metaphor for digging deeper into the self seemed to also fit beautifully for digging into our strategy for how we change the world.


I started to explain gamification as a kind of “motivational wrapping” we can apply to human behavior. 


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