Should You Show Savings as CO2 or Dollars? The Unexpected Metrics That Most Motivate People, April Xiaojing Xu PhD Ep10
How to Save the World | The Psychology & Science of Environmental Behavior
English - September 01, 2020 22:00 - 30 minutes - 28.2 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this video, I interview Xiaojing April Xu Ph.D. about what it takes to motivate people to do eco-friendly things. It turns out that it’s often not what you think it is. We talk about interesting phenomena like the Value-Action-Gap, The Crowd-Out Effect, and whether financial or environmental information is more motivating to get people to change. Xiaojing April Xu conducts post-doc research in the behavioral science of energy efficiency at The University of Tennessee.
Sign up to join the live group calls at katiepatrick.com/fitbit.
Follow Katie Patrick
Get a copy of How to Save the World on Amazon
Support the podcast
Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.
Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx