![How to Save the World | The Psychology & Science of Environmental Behavior artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/9b/d1/06/9bd106b1-a151-00b7-d036-85943bc4d993/mza_15664487475416494466.jpg/100x100bb.jpg)
Five Secrets to Writing Well - Tips for Action, Engagement, and Growth
How to Save the World | The Psychology & Science of Environmental Behavior
English - December 14, 2022 13:40 - 12 minutes - 17 MBEntrepreneurship Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
There's a line in a song that says "Words are hotter fire. Words are wetter than water." You might not think that words possess a superpower that can help you change the world, but if you're in the job of influencing people to change, language is your secret weapon.
In this episode, I talk through some of the mistakes I see people make and how you can get better at crafting your written story and your copywriting. I hope you take the time to master the art of sculpting words that deeply move people, and through that, you can spark a revolution.
I recommend you read these books:
On Writing Well, by Willian Zinsser https://amzn.to/2Ty9qsr
The Sense of Style, by Steven Pinker https://amzn.to/3dDF6DH
* * *
How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my Gamify the Planet masterclass training in climate action design for $25 / month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon
This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action.
Contribute a monthly donation to the How to Save the World podcast at patreon.com/katiepatrick
Follow on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn
Book a 90-minute Idea Storming Call with Katie: https://calendly.com/katiepatrick/idea-storm