4: How to Understand Smart Shopping
How to Hide a Dead Body
English - February 03, 2021 10:00 - 1 hour - 84.6 MB - ★★★★★ - 5 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Isaac and Patrick are joined by Mike Ryan, Product Management Lead at Smarter Ecommerce, and Kirk Williams, Owner of ZATO PPC: they discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising.
Kirk Williams on Twitter: @PPCKirk
Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur
Mike Ryan on Twitter: @mikeryanretail
Mike's LinkedIn article, "Would Google’s own marketing team use Smart Shopping Campaigns? (Probably not.)": https://buff.ly/2O00LvL
Patrick Gilbert's book, Join, or Die: Digital Advertising in the Age of Automation: https://buff.ly/3cDt2SU
Isaac and Patrick are joined by Mike Ryan, Product Management Lead at Smarter Ecommerce, and Kirk Williams, Owner of ZATO PPC: they discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising.
Kirk Williams on Twitter: @PPCKirk
Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur
Mike Ryan on Twitter: @mikeryanretail
Mike's LinkedIn article, "Would Google’s own marketing team use Smart Shopping Campaigns? (Probably not.)": https://buff.ly/2O00LvL
Patrick Gilbert's book, Join, or Die: Digital Advertising in the Age of Automation: https://buff.ly/3cDt2SU