How to Hide a Dead Body
46 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 5 ratingsHow to Hide a Dead Body is a new podcast about how to get ahead in business, advertising and the technological intersection of the two, hosted by the CEO and COO of one of New York's hottest agencies. If you want to be dead weight and fall behind in the race to win big in advertising and in life, then this podcast is probably not for you. But if you’re interested in knowing how to hide a dead body, then give us a listen.
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Episodes
35: How We Hacked Hiring in 2022
December 02, 2022 15:17 - 57 minutes - 52.6 MBPatrick sits down with Bruna Alves and Kelly McKibbin, AMG's team members responsible for our successful and rapid recruitment in 2022. In this episode we discuss the challenges and obstacles of recruiting in 2022 in a growing a business. They explain how AdVenture Media Group was successful, how we managed to achieve our recruitment goals, how we attracted the right candidates and advice to others looking to achieve the same results.
34: How to Conquer the Challenges of Opening a Second Office
December 21, 2021 15:00 - 32 minutes - 29.3 MBPatrick sits down with Brendan Roach and Kelly McKibbin, AMG's first team members working out of our new Philadelphia office to discuss the challenges and obstacles of working remote and growing a business. They explain how AdVenture Media Group was successful at remote work during the pandemic which ultimately lended itself to opening a new office during such unprecedented times.
33: How to Be More Like SpaceX
November 23, 2021 19:10 - 32 minutes - 30 MBPatrick Gilbert was invited to speak at the Friends of Search conference, a two-day event held in Amsterdam and Brussels. Friends of Search is the largest search conference in Europe, bringing together nearly a thousand PPC advertisers from across the globe to learn from Google, Microsoft, and other industry experts. Patrick's presentation, titled "Be More Like SpaceX: The Elon Musk Approach to PPC" presents a new budget framework that PPC advertisers can use to profitably scale their ad cha...
32: How to Master a Presentation
November 11, 2021 14:35 - 34 minutes - 31.6 MBPatrick is joined by AdVenture Media’s Senior Digital Account Strategist, Esther Nadoff to discuss the art of presentations. They talk about the key approaches to telling a story, delivering a message and giving over a presentation most effectively and successfully.
31: How to Scale a 100 Million Dollar Company
October 29, 2021 13:00 - 45 minutes - 41.8 MBPatrick sits down with Ryan Urban, CEO and founder of Wunderkind, to get his take on the essentials of growing an extremely successful business. He describes his thoughts on finding something one is good at, interested in and then teaching others to be good at it as well.
30: How to Grasp the Clash Between Marketers and CEOs
August 02, 2021 13:21 - 21 minutes - 19.5 MBPatrick Gilbert is joined by Adventure Media Content Manager, Nina Ottensoser to read his most recently published blog post Why Marketers and CEOs Rarely See Eye-To-Eye. They discuss the importance of marketing messages catered towards specific needs of clients and the ways which we utilize this idea in the digital advertising industry.
29: How to Drive Growth
July 23, 2021 16:30 - 53 minutes - 48.9 MBPatrick sits down with AdVenture Media's leading SEM Account Strategist, Ben Lee to discuss his expertise in data analytics. Together, they explain how Ben helped redefine the data-driven approach for our client campaigns and his ultimate goal of unlocking more opportunities for increased profit.
29: How to Analyze Data
July 23, 2021 16:30 - 53 minutes - 48.9 MBPatrick sits down with AdVenture Media's leading SEM Account Strategist, Ben Lee to discuss his expertise in data analytics. Together, they explain how Ben helped redefine the data-driven approach for our client campaigns and his ultimate goal of unlocking more opportunities for increased profit.
28: How to Build
July 08, 2021 16:30 - 47 minutes - 43.9 MBBased on Mark Andreesen's article It's Time to Build, Isaac and Patrick sit down to discuss AdVenture Media's role in building the marketing and advertising industry. They dive into embracing change, learning from past mistakes and feelings of discontent which motivate them to keep innovating.
27: How to Find The Best Freelancers
June 24, 2021 16:30 - 46 minutes - 42.5 MBIsaac and Patrick are joined by Bruna Alves, Project Manager at AdVenture Media to discuss the common misconception around contractors, how leveraging contractors actually delivers higher level work for clients, and the character traits and qualities to look for when hiring a freelancer.
26: How to Scale a Business
June 17, 2021 20:30 - 48 minutes - 44.3 MBHow do you double the size of your team in just 6 months? How do you account for immediate organizational needs while planning and making changes for long-term growth? Isaac and Patrick discuss what led us to restructure our organization in order to scale and how we practically went about doing it.
26: How to Restructure a Company
June 17, 2021 20:30 - 48 minutes - 44.3 MBHow do you double the size of your team in just 6 months? How do you account for immediate organizational needs while planning and making changes for long-term growth? Isaac and Patrick discuss what led us to restructure our organization in order to scale and how we practically went about doing it.
25: How to Get Your Foot in the Door
June 10, 2021 20:30 - 35 minutes - 32.3 MBPatrick is joined by Andrew Teigman, Account Manager at AdVenture Media. Andrew and Patrick discuss how to land your first job, how to navigate the turbulence of rejection and offer their best advice for how to get your foot in the door with a company you actually want to work for.
24: How to Leverage Data to Drive Performance ft. Julian Juenemann
May 11, 2021 14:24 - 50 minutes - 46.6 MBIsaac and Patrick are joined by Julian Juenemann, Creator of MeasureSchool, a series of digital courses pioneering the best practices in data-driven approaches to digital marketing. They discuss the shift and changes in recent technology, what a cookie-less world means for advertisers and the importance and responsibility marketers have to work with developers.
23: How to Start Your Own Agency (With No Prior Experience)
April 07, 2021 09:00 - 58 minutes - 53.8 MBIsaac and Patrick are joined by Shannon Benedetto, a former personal trainer turned Founder & CEO of Caleigh Creative Digital Solutions; unable to continue working in personal training and with a husband too sick to work, Shannon took Isaac's Udemy course and launched her own digital marketing agency. Shannon shares what kept her going throughout all of the hardship and offers advice to those looking to start their own digital advertising agency with little to no prior experience.
22: How iOS 14 Will Impact Users and Advertisers
March 24, 2021 09:00 - 1 hour - 72.8 MBWhat's the deal with iOS 14? Patrick and Isaac discuss what led Apple to make changes, how their new policies impact Facebook, Google and the advertising industry as a whole, the shift towards a cookie-less world and what all of these changes mean for how consumers receive, experience and interact with ads.
21: How to Fundraise $10.6M During a Pandemic
March 17, 2021 09:00 - 45 minutes - 42 MBPatrick and Isaac are joined by Mike Ringenbach, Associate Director at Four Diamonds; they discuss the ins and outs of leveraging data analytics in the decision-making process, the state (and how-to) of fundraising during a global pandemic and the importance of marketing and sales in fundraising.
20: How to Embrace Automation
March 03, 2021 10:00 - 21 minutes - 19.7 MBThe preamble to Patrick Gilbert's latest book, Join, or Die: Digital Advertising in the Age of Automation: this episode features Patrick's keynote address at the 2019 Google Premier Partner Awards in Dublin Ireland. Watch Patrick's keynote here.
8: How to Embrace Automation
March 03, 2021 10:00 - 21 minutes - 19.7 MBThe preamble to Patrick Gilbert's latest book, Join, or Die: Digital Advertising in the Age of Automation: this episode features Patrick's keynote address at the 2019 Google Premier Partner Awards in Dublin Ireland. Watch Patrick's keynote here (https://adventureppc.com/blog/patricks-automation-keynote-at-the-google-premier-partner-awards) .
7: How to Manage Challenging Work
February 24, 2021 10:00 - 35 minutes - 32.2 MBPatrick and special guest and Account Strategist, Melissa Nadasdi, discuss the nature of challenging work and their tried and true best practices for managing it on an emotional and practical level from how and when to respond to difficult situations to marking transition periods at the end of the workday.
19: How to Manage Challenging Work
February 24, 2021 10:00 - 35 minutes - 32.2 MBPatrick and special guest and Account Strategist, Melissa Nadasdi, discuss the nature of challenging work and their tried and true best practices for managing it on an emotional and practical level from how and when to respond to difficult situations to marking transition periods at the end of the workday.
6: How Advertising Has Changed, Media Buying and Agency Growth | NYFestivals "Creativity From the Other Side" with David Sable
February 17, 2021 10:00 - 47 minutes - 43.9 MBIsaac and Patrick sat down with David Sable, former Global CEO of Young & Rubicam and current Special Advisor to WPP, to discuss media buying, agency growth, how advertising has changed over the years and human-to-human selling ... because that's what it all comes down to. *This recording originally aired on New York Festival's "Creativity From the Other Side" series: you can check out the series here (https://home.nyfadvertising.com/creativity-from-the-other-side/isaac-rudansky-and-patrick-...
18: How Advertising Has Changed, Media Buying and Agency Growth | NYFestivals "Creativity From the Other Side" with David Sable
February 17, 2021 10:00 - 47 minutes - 43.9 MBIsaac and Patrick sat down with David Sable, former Global CEO of Young & Rubicam and current Special Advisor to WPP, to discuss media buying, agency growth, how advertising has changed over the years and human-to-human selling ... because that's what it all comes down to. *This recording originally aired on New York Festival's "Creativity From the Other Side" series: you can check out the series here
5: How to Implement Organizational Structure
February 10, 2021 10:00 - 45 minutes - 41.9 MBPatrick and Danielle discuss the importance of structure and project management on an individual and team level, and the difficulties that come with implementing and enforcing it.
17: How to Implement Organizational Structure
February 10, 2021 10:00 - 45 minutes - 41.9 MBPatrick and Danielle discuss the importance of structure and project management on an individual and team level, and the difficulties that come with implementing and enforcing it.
4: How to Understand Smart Shopping
February 03, 2021 10:00 - 1 hour - 84.6 MBIsaac and Patrick are joined by Mike Ryan, Product Management Lead at Smarter Ecommerce, and Kirk Williams, Owner of ZATO PPC: they discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising. Kirk Williams on Twitter: @PPCKirk Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur Mike Ryan on Twitter: @mikeryanretail Mike's LinkedIn article, "Would Google’s...
16: How to Understand Smart Shopping
February 03, 2021 10:00 - 1 hour - 84.6 MBIsaac and Patrick are joined by Mike Ryan, Product Management Lead at Smarter Ecommerce, and Kirk Williams, Owner of ZATO PPC: they discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising. Kirk Williams on Twitter: @PPCKirk Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur Mike Ryan on Twitter: @mikeryanretail Mike's LinkedIn article, "Would Goo...
3: How to Ask Questions No One Asks
January 27, 2021 10:00 - 34 minutes - 31.4 MBThe key to really getting to know a person is asking the right questions: Isaac and Patrick share a few questions they wish people asked more often, along with a sprinkling of tips on how to get ahead in your career.
15: How to Ask Questions No One Asks
January 27, 2021 10:00 - 34 minutes - 31.4 MBThe key to really getting to know a person is asking the right questions: Isaac and Patrick share a few questions they wish people asked more often, along with a sprinkling of tips on how to get ahead in your career.
14: How to Manage Content
January 20, 2021 10:00 - 40 minutes - 37 MBFrom starting a new department at the agency to figuring out how to manage existing content while producing new content, Isaac and Patrick are joined by Danielle "the Content Queen" Immerman.
2: How to Manage Content
January 20, 2021 10:00 - 40 minutes - 37 MBFrom starting a new department at the agency to figuring out how to manage existing content while producing new content, Isaac and Patrick are joined by Danielle "the Content Queen" Immerman.
13: How to Improve Creativity
January 13, 2021 10:00 - 33 minutes - 30.5 MBIsaac and Patrick talk New Year's resolutions, why we can never stick to them and what children and animals have over us regular old humans. Oh, and listen to find out the one thing you can start doing to improve your creativity.
1: How to Improve Creativity
January 13, 2021 10:00 - 33 minutes - 30.5 MBIsaac and Patrick talk New Year's resolutions, why we can never stick to them and what children and animals have over us regular old humans. Oh, and listen to find out the one thing you can start doing to improve your creativity.
12: How to Advance Your Career
December 30, 2020 10:00 - 38 minutes - 34.9 MBFrom no experience to building his own department, special guest, Ari Pirutinsky, reflects on his time at AdVenture Media and the core skills he learned and needed to take the next step in his career. And that wraps season 1 of How to Hide a Dead Body: we'll see you in 2021 for season 2.
11: How to Develop High Performance Habits Part 2
December 23, 2020 10:00 - 44 minutes - 40.8 MBIsaac and Patrick are back with the last three high performance habits: listen to learn what they are and what actions you can take to develop them
10: How to Develop High Performance Habits Part 1
December 16, 2020 16:18 - 29 minutes - 27 MBBased on Brendon Burchard's book, "High Performance Habits: How Extraordinary People Become That Way." Patrick and Isaac explore the first three habits needed to be a high performer and how to develop them.
9: How to Overcome Laziness
December 09, 2020 16:47 - 34 minutes - 32 MBPatrick explores Isaac's thoughts on how laziness gets in the way of good work and how brands and business can overcome it.
8: How Automation Is Changing the Game
December 02, 2020 10:00 - 29 minutes - 27.2 MBIsaac and Patrick break down the good, the bad and the ugly of automation and how it specifically is changing the game in digital advertising. Keep listening for the skills necessary to keep your job in the age of automation.
7: How to Understand the Messy Middle
November 25, 2020 10:00 - 36 minutes - 33.3 MBPatrick teaches Danielle what the "messy middle" is, why it's important for marketers to understand and how brands and company's can use this concept to their advantage in designing more effective ad campaigns.
6: How to Run an Ad Agency
November 04, 2020 20:49 - 33 minutes - 30.9 MBPatrick drills Isaac on how he got into advertising, the shift Isaac made in becoming a CEO and the highs and lows that come with the job.. Make sure to keeping listening to discover the one struggle Isaac kept from Patrick.
5: How to Write a Book
November 02, 2020 10:00 - 30 minutes - 27.8 MBFrom researching and sticking to a consistent schedule to the most important step in writing a book, editing, Isaac and Patrick lay the foundations for how to write and publish a book.
4: How Advertisers Plan for Holiday Shopping
October 28, 2020 16:17 - 35 minutes - 32.1 MBAn inside look into how advertisers and retailers strategize holiday shopping; from Black Friday and Cyber Monday to Christmas, Chanukah and Kwanza, consumer behavior looks very different this time of year and companies plan accordingly. This year, in particular, is especially different. Isaac and Patrick detail what holiday shopping strategy looked like historically and how COVID is changing the game.
3: How to Take Risks
October 21, 2020 19:23 - 44 minutes - 40.4 MBWhat's holding you back from making major moves and winning big? Your lack of risk-taking, probably. In this episode, we dive into how embracing a culture of risk has led to our successes with failures cauterized along the way.
2: How Covid-19 Impacted Our Business
October 21, 2020 19:07 - 44 minutes - 40.9 MBHow to lead a team through crisis, work from home and not fire employees even though your business is bleeding money. *Correction: Patrick referenced the wrong person as having coined “anti-fragile.” It was Nassim Taleb, not Ta-Nehasi Coates. Patrick considers this a tough miss, but hey, we're only human.
2: How COVID-19 Impacted Our Business
October 21, 2020 19:07 - 37 minutes - 34 MBHow to lead a team through crisis, work from home and not fire employees even though your business is bleeding money. *Correction: Patrick referenced the wrong person as having coined “anti-fragile.” It was Nassim Taleb, not Ta-Nehasi Coates. Patrick considers this a tough miss, but hey, we're only human.
1: How to Hide a Dead Body
October 21, 2020 18:36 - 22 minutes - 20.6 MBWelcome to How to Hide a Dead Body: a new podcast by one of the hottest New York ad agencies. In this episode, we talk all about how to hide a dead body. Don't worry, gloves and a shovel are not required.