How to Hide a Dead Body artwork

33: How to Be More Like SpaceX

How to Hide a Dead Body

English - November 23, 2021 19:10 - 32 minutes - 30 MB - ★★★★★ - 5 ratings
Marketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 32: How to Master a Presentation
Next Episode: 34: How to Conquer the Challenges of Opening a Second Office

Patrick Gilbert was invited to speak at the Friends of Search conference, a two-day event held in Amsterdam and Brussels. Friends of Search is the largest search conference in Europe, bringing together nearly a thousand PPC advertisers from across the globe to learn from Google, Microsoft, and other industry experts. Patrick's presentation, titled "Be More Like SpaceX: The Elon Musk Approach to PPC" presents a new budget framework that PPC advertisers can use to profitably scale their ad channels and achieve their long term business goals.