16: How to Understand Smart Shopping

How to Hide a Dead Body

English - February 03, 2021 10:00 - 1 hour - 84.6 MB - ★★★★★ - 5 ratings
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Previous Episode: 15: How to Ask Questions No One Asks

Next Episode: 17: How to Implement Organizational Structure

Isaac and Patrick are joined by Mike Ryan, Product Management Lead at Smarter Ecommerce, and Kirk Williams, Owner of ZATO PPC: they discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising.

Kirk Williams on Twitter: @PPCKirk

Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur

Mike Ryan on Twitter: @mikeryanretail

Mike's LinkedIn article, "Would Google’s own marketing team use Smart Shopping Campaigns? (Probably not.)": https://buff.ly/2O00LvL

Patrick Gilbert's book, Join, or Die: Digital Advertising in the Age of Automation: https://buff.ly/3cDt2SU