Graham Cochrane - Focusing on Your Most Essential Work

“If you only have two hours a day and you need to get paid, is posting to Instagram Stories really gonna put money in your bank account?”

Graham Cochrane is an entrepreneur, podcaster, YouTuber, and business coach. In 2009, after getting laid off twice in one year, he started to teach people how to record professional-sounding music from home. That business, the Recording Revolution, took off and today the Recording Revolution YouTube channel has 600,000 subscribers.

Teaching people online transformed Graham’s life. So, a few years, ago he decided to teach others how to follow his path. For this second business, Graham runs a YouTube channel as well as a podcast, The Graham Cochrane Show. I’m a big fan of Graham’s podcast and you should check that out even if you’re not super into online business—he often shares fantastic productivity techniques.

Graham and I discuss:

Eliminating tasks for which you can’t prove that they matter
What to do if you want to work less (but are worried about what might happen if you do)
Why you should think like an entrepreneur (even if you work in corporate)
Why Graham believes in time blocking and how he uses that technique

And much more. Enjoy the show!

Find Graham:

GrahamCochrane.com
Graham’s podcast, The Graham Cochrane Show

Graham’s business on recording music at home: the Recording Revolution

@thegrahamcochrane on Instagram

Also mentioned: Tim Ferriss’s bestselling book, The 4-Hour Workweek