Making Videos That Drive Sales with Stefan Van De Graaff - Episode 17
How I Sold Your Attention with Travis Chambers
English - June 28, 2018 15:00 - 28 minutes - 26 MB - ★★★★★ - 3 ratingsBusiness Education entrepreneurs influencermarketing influencers scalablesocialvideos socialads socialmediainfluencers viralmarketing youtube Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Dear Millenial with Chelann Gienger - Episode 16
Creating funny advertising video with a catchy gimmick isn’t good enough anymore. Stefan Van De Graaff shares what makes a product sellable, why you need a core concept and how to write a script that sells.
Join Travis Chambers and guests as they share epic stories about hacking media, getting people’s attention, and turning them into customers.
Links and Resources from this Episode
For additional information of this episode go to: www.chamber.media https://www.linkedin.com/in/stefanvandegraaff [email protected]
Show Notes
Why businesses are trying to crack the code on video that drives sales. - 2:11 Stephan breaks down the elements of successful sponsored videos. - 4:31 How this coordinates with TV. - 6:11 Why ChamberMedia doesn’t have a lot of competitors. - 8:08 Crushing it in the writing and concepting process. - 12:25 Why ideas are garbage and why collaboration is critical. - 16:26 Stephan demonstrating a concept in live action. - 18:10 Can videos succeed without a gimmick and core concept? - 20:33 What makes a product sellable. - 23:40 The one takeaway you must understand about video ads. - 26:00
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