Sofie Peedu, Head of Commercial Sales at Box
The Ramped Podcast
English - September 29, 2022 10:00 - 30 minutes - 42.5 MB - ★★★★★ - 9 ratingsCareers Business careers sales sales development recruiting hiring startups selling sdrs bdrs adrs Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
IN THIS EPISODE, WE COVER:
01:59 - What is the best investment an early career sales person can make for themselves and why?08:54 - How has Sofie's view on sales changed over her career and why?13:22 - One mistake Sofie made early in her career and how it impacted her21:42 - Who has had the greatest impact on Sofie's career?26:51 - If you could go back in time what would you do differently?30:02 - Closing thoughts and how to reach out to SofieMORE ON SOFIE
Sofie Peedu is currently Senior Director of SMB Sales at Box, overseeing an organization of Account Executives, Managers and Directors. She started her Box career in 2012 as an Account Executive, and through the years moved through a number of different roles and took on a number of challenges including being a founding member of the renewals team, relocating to Europe to build out the renewal motion overseas, and managing across varying segments from the Enterprise to Emerging.
Along the way, she has been a President’s Club winner 5 times and has helped grow the SMB segment 30%. Seeing the company grow in both revenue, from ~$200m to ~$900m, and employee count, from ~400 to ~2100, has given her a deep understanding of how a company and a sales organization evolves into a mature operation in the Tech space.
Prior to Box, she has 5 years experience selling hardware and SaaS at Granicus, a San Francisco start up. Sofie is passionate about coaching and developing her team to become future sales all-stars and leaders, making customers wildly successful and creating a top performing, highly collaborative and engaging place to work.
She received her education - a Masters of Political Science - from the University of Uppsala in Sweden, where she was born and raised. A 29 year resident of the Bay Area, she currently lives in San Francisco with her partner, Esteban, and in her free time enjoys going to see live music, being outdoors camping, hiking and skiing, and visiting her sister, niece and nephew in Southern California.
MORE ON RAMPED:
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