Eileen Lloyd: Treat your competitors as your partners, not your rivals

How I Scaled My Aesthetic Clinic

English - April 29, 2020 11:00 - 53 minutes - 66.2 MB
Medicine Health & Fitness Business Entrepreneurship aesthetic medicine medspa med spa laser clinic skin clinic medi spa medispa plastic surgeon Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Mara and Jay Shorr: Treat your clinic like a business, not a medical practice

Next Episode: Hanna and Martin Kinsella: Give your clinic long-term resilience by diversifying your treatments

Just 2 years ago, she operated 1 clinic in Western Australia. Today she operates 8 Hifu skin clinics, 5 of which opened in the last year.

During the podcast, Eileen reveals why your competitors are ideal referrers, how to get them to work for you, and why referring your own patients to them can actually boost your clinic’s credibility.

Also in this episode….

>> Why would you refer business to a rival clinic at a time like this?… The answer may surprise you

>> Who should you be collaborating with? … Hint, it’s not just other clinics

>> What makes a good referral partner? … The four criteria you must have for a successful relationship

>> How to build long-lasting partnerships with other practices …And how to incentivise them so that business flows both ways!

>> What sort of business can result from your partnerships? …It’s a lot more than just aesthetic treatments

>> Why partnerships generate more than just business …How it can also help you give back to the community

…And much more.

Resources mentioned in this episode:

Visit HIFU Skin Clinics website: https://www.hifuskinclinics.com.au/

Visit HIFU Clinics Instagram page: https://www.instagram.com/hifuaus/