How I Scaled My Aesthetic Clinic
31 episodes - English - Latest episode: about 1 year ago -You’re listening to How I Scaled My Aesthetic Clinic….
The podcast where the most high-performing owners of aesthetic clinics and medspas from all over the world tell their stories…
…And share the strategies and insights that allowed them to grow their businesses from often humble beginnings - to soaring success.
If you’ve ever tried to build a clinic, you’ll know that it takes a lot more than “just” being a great doctor or practitioner….
And it helps when you learn from the best in the industry.
So join me, Miriam Shaviv, host and director of content at Brainstorm Digital, as we explore how aesthetic clinic owners just like you have developed the mindset, skills and experience to transform their businesses….
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Episodes
Dija Ayodele: Creating a more inclusive aesthetic clinic
April 18, 2023 05:40 - 56 minutes - 130 MBDija Ayodele has made her name pushing the aesthetics and beauty industries to better serve people of color. She is founder of West Room Aesthetics in London, a clinic whose mission is to consistently elevate the skincare experience for women of color and to champion accessible skincare. As well as being a Glamour Magazine columnist, she is also founder of the award-winning educational platform, Black Skin Directory, which connects people of color with expert skin care professiona...
Dr Sofia Din: Rethinking anti-aging
November 30, 2021 00:03 - 30 minutes - 41.2 MBThat’s why she founded Juvanni Medspa in Yonkers. She provides her patients with anti-aging services - including not just skin and body rejuvenation treatments but also weight management, nutritional advice and a focus on general health and wellness. In this episode of How I Scaled My Aesthetic Clinic, we discuss how she promotes this holistic attitude to patients, and why she believes that this is the future of aesthetic medicine. But first, we dived into Dr Din’s extraordinary life jo...
Dr Patrick Treacy: When scaling doesn't work
November 10, 2021 07:33 - 20 minutes - 27 MBAnd also one of the most adventurous! He grew up in Ireland during the troubles, and later travelled the globe - smuggling cars from Germany to Turkey, witnessing the fall of the Berlin wall, living in Saddam Hussein’s Baghdad, working as a ship’s surgeon in California and with the Royal Flying Doctor Service in Australia. On his return to Dublin, he founded Ailesbury Clinic, where he was a pioneer in the very early field of aesthetic medicine. He became known for his research on ...
Dr Jonathan Kaplan: Buying an aesthetic practice
October 19, 2021 11:51 - 55 minutes - 69 MBIt’s here that his career took an unusual turn... Rather than starting up his own practice from scratch, in 2013 he bought an established practice in San Francisco, which he has been growing ever since. In this episode, we’re going to talk to him about why he made that decision, and how he took another doctor’s practice and successfully made it his own. Dr Kaplan is also founder of Buildmybod Health, a website and iPhone app with a price estimator, which allows patients to get est...
Dr Sean Paul: Creating a practice of aesthetic super-specialists
September 12, 2021 11:56 - 51 minutes - 65 MBWhile he is still the business owner, the surgeons have a path to partnership and maintain considerable control of their own careers: “Corporate medicine has changed the way things run. You’re running through so many patients, it’s not fun anymore. It’s got to be fun. And so you have to create an environment where people are excited to come to work and get to practice the way they want to. “I’m not even 40-years-old yet. I’m a younger buck in this whole changing environment. ...
Avron Rubin: Use these simple tech tricks to improve your patient experience
August 23, 2021 08:06 - 55 minutes - 70.3 MBAvron Rubin is founder and CEO of ClarityMulti, a platform to help aesthetic clinics of every size manage their data better... ...and use it to create a more personal, welcoming experience for their patients. In this episode, he shares some simple ways you can use data to run your clinic more efficiently and to grow faster (even if you’re not that interested in technology and the very concept of “managing data” scares you!) Avron was previously general manager of The Facial Rejuv...
Dr Manjula Jegasothy: How to build and retain a top team
July 23, 2021 09:53 - 48 minutes - 62.4 MBIn this episode, we talk about how Dr Jegasothy recruits good people, and some special measures she has in place to keep them motivated and loyal. Born in Sri Lanka and raised in Pennsylvania, Dr Jegasothy follows in the footsteps of parents and grandparents who were all physicians. She has her own degrees from both Harvard and Yale universities, and is Associate Clinical Professor of Dermatology at the University of Miami Frost Department of Dermatology. Dr Jegasothy has been...
Michele Garber: How to improve patient outcomes with better communication
July 15, 2021 10:26 - 1 hour - 142 MBAnd that’s how she became a patient advocate, helping other plastic surgery patients navigate the highly complex choices available. On today’s episode of How I Scaled My Aesthetic clinic, we discuss the lessons that your clinic can learn through her extensive work with patients... For example, why patients sometimes pick the wrong clinicians… What they often don’t understand about their procedures…. And the common mistakes that clinics make in communicating with their patients. M...
Brandon Robinson: How to build your medspa around a membership scheme
June 14, 2021 20:30 - 55 minutes - 128 MBHe is co-owner of Skin Body Soul MedSpa, a rapidly expanding chain of 4 aesthetic clinics in Iowa and Minnesota, built entirely around a membership model. In today’s podcast, Brandon reveals the secrets to making a membership model work for your clinic, as well as the commercial lessons he’s learned from his other businesses and applied to his medspa chain. Most impressively, Brandon lives in Lake Tahoe, NV, more than 1,000 miles from his nearest Medspa locations. Not only is this...
Emily Tryon: Building a $1 million aesthetic clinic in less than 5 years
June 11, 2021 19:23 - 48 minutes - 111 MBHow did she do it? For much of that period, Emily did very little marketing and relied mostly on word-of-mouth. In today’s podcast, we talk about how to build a world-class aesthetic clinic at rapid speed - as well as the difficulties of fast growth. Emily has also become a well-known business coach for other clinic owners. And she is vastly ambitious for her business going forward. Her motto is: “Scottsdale to Singapore by 2024” - so this is just the beginning! PLUS: >> Em...
Dr. Brad Calobrace: Building a $20 million practice in a smaller town
May 16, 2021 19:19 - 51 minutes - 47.2 MBHe has a thriving cosmetic surgery practice, performing around 1,000 major cosmetic procedures each year. But unlike many of his most successful peers, he’s not based in one of the largest urban centers but in Louisville, Kentucky - the 29th largest city in the US (population 618,000). In today’s podcast, he reveals how he built up his practice despite being a complete outsider when he first arrived in Louisville. He generously shares specific marketing tactics he uses to gener...
Dr Erum Ilyas: Merging your aesthetic clinic successfully
May 04, 2021 08:05 - 59 minutes - 54.5 MBIn today’s podcast episode, Dr Ilyas explains why she felt a merger was the best option both for her personally and for her business. And she reveals how she chose the right buyer, how she navigated the sale process and the challenges and benefits she experienced once the sale was complete. Plus, what it feels like to be an employee again after years of working for herself! Also in this episode: >> Why the number of clinic mergers and acquisitions is increasing - and whe...
Misti Barnes: How I built my revolutionary hair loss business
April 05, 2021 16:52 - 54 minutes - 49.6 MBDuring our discussion, Misti reveals the secret of her success, the multitude of barriers she faced in order to launch her treatment, and demonstrates why it’s so important to clearly define the market you want to enter before you even set up your practice. Misti Barnes is the perfect example of why it’s never too late to be a successful entrepreneur. She only entered the aesthetic industry in her 40s. Also in this episode: >> Her fascinating journey towards becoming an ent...
Dr Jonathan Johnson: How diversifying my business helped to me come out of the COVID pandemic even stronger
March 19, 2021 11:14 - 51 minutes - 47.3 MBIn today’s episode of the How I Scaled My Aesthetics Practice podcast, we discuss what it’s like to run such different practices at the same time. Dr Johnson also reveals the lessons he’s brought from the wounds care side to the aesthetics side, how the two sides of his business support each other and how diversification has helped him survive the COVID crisis. Dr Johnson’s aesthetics practice also has an unusual business model, where providers in his clinic can be put on a...
Dr. Gregory Buford: How to deliver world-class customer service and build a loyal patient base
March 02, 2021 11:30 - 56 minutes - 51.9 MB“We incentivize patients [to give referrals], but we hesitated putting a formalized referral program in - you know, refer one patient, get a $25 gift card. I think that’s cold. “So what we do is surprise patients… When they come back in, we tell them we noticed they left us a review and here’s a free treatment. Or we send them a bottle of wine. We try to make them happy without them knowing to expect it.” Dr Buford also sits on the advisory board of RealSelf.com, one of the ...
Dr David Goldberg: 3 life-changing treatments that have transformed aesthetic medicine
February 10, 2021 23:14 - 47 minutes - 43.1 MBThis world-renowned dermatologist is a former president of American Society for Lasers in Medicine and Surgery, and is known for his pioneering work with cutting-edge technology. His practice, Skin Laser & Surgery Specialists of New York and New Jersey, recently became a division of Schweiger Dermatology Group, where he is now Director of Cosmetic Dermatology and Clinic Research. “I was attracted to the field because for me, laser has meant the combination of physics and int...
Carrie Brinton: How to use a podcast to build your clinic’s brand
January 04, 2021 15:33 - 58 minutes - 53.1 MBThe surprising thing? It barely touches on aesthetics. Instead, it features the stories of inspiring ‘regular’ women who have overcome incredible challenges or found a way to live ‘huge’ lives. “Our business is all about empowering women… If you build a space where women want to be, they will be loyal to you,” she says. That’s something Carrie has excelled at. Since 2004, she’s built Utah’s most successful chain of medical spas, Elase. They are the #1 provider of Botox, ...
Dr Michael Gold: How aesthetic conferences are changing
November 25, 2020 15:09 - 48 minutes - 44 MB“I found those that did their homework after the conference had an amazing event. They actually sold devices. They actually sold skincare products” says Dr Gold, founder of Gold Skin Care Center and Tennessee Clinical Research Center in Nashville, Tennessee. Dr. Gold is not only a board-certified dermatologist and cosmetic surgeon but a respected educator. He credits his successful 30-year career to his decision to teach other doctors. He lectures across the world and befo...
Benji Dhillon: How I combined aesthetic medicine with cosmetic dentistry
November 04, 2020 11:36 - 56 minutes - 51.8 MBThat’s what Dr Benji Dhillon and Dr Mark Hughes have done. During this inspiring podcast, Dr Dhillon (on the medical aesthetics side) reveals the challenges and triumphs of their first year of business together… Plus some surprising lessons he’s learned about setting up a brand-new surgery and getting it off the ground. Also in this week’s episode: >> Why you need to treat your dental and aesthetic practice as two separate businesses – even when you combine them >...
Dr Stephen Mulholland: Stand out in a crowded market by crafting your unique story
September 23, 2020 05:03 - 57 minutes - 52.9 MBWhen clinics have difficulty filling their schedule, “typically they’re not differentiated… They have nothing different to communicate, no story that differentiates them. So how compelling will they be on social media and other channels? “Because if you market and advertise an average product, you’re going to have average or less-than-average outcomes.” In this week’s episode, Dr Mulholland explains exactly how he differentiated himself, becoming one of Canada’s best-known an...
Kerry Hanaphy: Target younger patients to stand out from your competitors
August 14, 2020 15:00 - 1 hour - 64.5 MBAnd she did it all in the most unusual way… …By targeting a niche that many clinics ignore completely – younger patients! Find out how she carved out this niche in a very crowded market – and how you can do the same. And hear all about her extraordinary social media strategy, which has been one of the drivers of her success! Also in this episode: >> 3 reasons why young people are agreat niche to target (The money they spend is only part of the story) >> How to succe...
Graydon Ursel: How to use SMS marketing to unlock more patient sales
July 31, 2020 16:13 - 45 minutes - 42.1 MBThis week’s podcast guest is not a clinic owner, but he is the son of one… …And it was through helping his father’s practice with its marketing that he came to realize just how powerful SMS could be, to market and sell to aesthetic patients. Nowadays, he’s the owner of Forever Booked, which specializes in SMS marketing for medspas and aesthetic clinics. In today’s episode, we discuss how to use your existing patient database in the most effective way, to ensure that ever...
Bruce Katz: Turn your clinic into a market leader by pioneering breakthrough treatments
July 03, 2020 13:00 - 54 minutes - 49.5 MBSmartLipo, Sculpsure, EmSculpt, the Madonna Lift, Cellulaze… These are some of the top treatments of the last 20 years – and one man has played a crucial role in developing them all.
Dr. Bruce Katz: Turn your clinic into a market leader by pioneering breakthrough treatments
July 03, 2020 13:00 - 54 minutes - 49.5 MBDr Bruce Katz is one of the great pioneers of the aesthetic industry, constantly expanding the boundaries of aesthetic practice. JUVA Skin and Laser Center in Manhattan and Woodside, where he is medical director, is the original medspa – the very first in the world! But it’s also an active cosmetic and laser surgery research center, performing ground-breaking clinical studies for more than 20 years. And it’s also the only world training center for doctors to learn Smart...
Deb Farnworth-Wood: How to turn your clinic into a $70m franchise
June 04, 2020 12:00 - 56 minutes - 62 MBNowadays, she owns and runs the Ultimate Skin & Body Clinic, and is in the process of building a brand new business, including launching a new skincare range. During this podcast, Deb reveals the secret to her success and shares the lessons she has learned from the franchise model that can be applied to every clinic, whether it’s a single practice, or a chain. Also in this episode…. >> Why clinics struggle to make money – And the mistake you must avoid if you want to s...
Hanna and Martin Kinsella: Give your clinic long-term resilience by diversifying your treatments
May 19, 2020 14:00 - 51 minutes - 62.3 MBLeading aesthetics doctor Martin Kinsella is particularly well-known for Bio Identical Hormones, and he recently established his own state-of-the-art blood testing facility where he develops bio-identical hormones to prescribe to patients across the country. Hanna, meanwhile, is principle dentist at Kiln Lane Dental, a practice which had been operating for over 50 years before Hanna bought it in 2018. The practice also offers facial aesthetics services… And together, they are ...
Eileen Lloyd: Treat your competitors as your partners, not your rivals
April 29, 2020 11:00 - 53 minutes - 66.2 MBJust 2 years ago, she operated 1 clinic in Western Australia. Today she operates 8 Hifu skin clinics, 5 of which opened in the last year. During the podcast, Eileen reveals why your competitors are ideal referrers, how to get them to work for you, and why referring your own patients to them can actually boost your clinic’s credibility. Also in this episode…. >> Why would you refer business to a rival clinic at a time like this?… The answer may surprise you >> Who should yo...
Mara and Jay Shorr: Treat your clinic like a business, not a medical practice
March 31, 2020 08:00 - 1 hour - 83.9 MBSo whether you’re opening a brand new practice and need help securing financing, or whether you have an established clinic that needs sharper hiring practices or better marketing, or whether you think it’s time to develop your exit plan, they can help. In this podcast episode Mara and Jay discuss why long-term planning is crucial to the success of your practice, and how to extricate yourself from the day-to-day running of your business and concentrate on growth instead. A...
Haley Wood: Create your own magazine to convert new patients
February 27, 2020 11:00 - 1 hour - 81.2 MBHaley Wood is founder of The Look Facial Aesthetics, a fast-growing clinic in Tennessee. She has also set up a mastermind group for ambitious owners of growing clinics who want to share best practice and learn from other successful clinics. In today’s episode, Haley explains what motivated her to launch her magazine, and how to use print to attract and convert new patients and become an influencer. She also shares her top tips on how to start your own clinic's magazine...
Victor Snyders: Why you should reinvent your aesthetic clinic every 2 years
January 30, 2020 13:00 - 1 hour - 86.9 MBIn today’s episode, Victor explains exactly how he does it, including the precise exercises he takes his clinics through to re-evaluate their mission, their strategy and their target market… …And how this has helped the clinic scale to 16 locations – with plans for more! Plus you’ll hear: >> How his background as a shopping mall developer shaped his aesthetic business… And why his lack of medical experience has been his greatest strength >> The reason why his clinics d...
Dr Ravi Jain: 40% increase in sales through email marketing
January 07, 2020 10:00 - 1 hour - 149 MBHow you communicate with patients can make or break your clinic… …But it is a skill that many aesthetic practitioners and clinic owners are never taught. Today’s guest is one of the UK’s best-known aesthetic doctors. For many years he was the only UK doctor trained in all 4 levels of Vaser Lipo, and he is known for his innovative approach, bringing many treatments like Profhilo to the UK. And good communication with patients has been one of the keys to his success. Dr Ravi Jain ...