Your Offer Doesn’t Suck, Your Messaging Does
How I Do Content
English - November 21, 2022 21:00 - 13 minutes - 9.34 MB - ★★★★★ - 4 ratingsMarketing Business Entrepreneurship marketing social media content marketing messaging introvert sales business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Now, this is potentially controversial…but it needs to be said!
The reason your offer isn’t selling is NOT because:
Your offer sucks or you haven’t included enough bonusesYou haven’t created Reels with immaculate transitions and trending audioYou’ve shared about it too much and pissed people offI’ve lost count of the number of business owners who spiral because their offer isn’t selling and immediately blame the algorithm, the universe, the recession, their competitors, the full moon – sound familiar?
And the result? You:
Add MORE stuff to your offer – stuff your ideal client doesn’t really needRe-create a viral Reel from another business owner – because if it worked for them it’d work for you right?! Stop sharing your offer, delete Instagram and ghost all potential buyers because you don’t want to annoy people – a surefire way for people NOT to buy your offer if you ask meAll of this is a touch over-dramatic, don't you think?
Especially when the real reason your offer isn’t selling is ACTUALLY that your messaging is shit #sorrynotsorry
So in today’s episode of the How I Do Content Podcast I’m sharing some tips to help you improve your messaging so you don’t burn everything to the ground next time your offer isn’t selling.
Sounds good? Let’s do this!
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