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How I Do Content

173 episodes - English - Latest episode: 13 days ago - ★★★★★ - 4 ratings

Hosted by Content Strategist & Coach, Tahryn Bolt, this podcast is designed to help you to feel confident, empowered and inspired when it comes to creating content in your business.

Marketing Business Entrepreneurship marketing social media content marketing messaging introvert sales business
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Episodes

How to Revive Your Messaging & Content Creation After a Hiatus

July 01, 2024 21:00 - 11 minutes - 8.23 MB

"How do I restart my content and messaging when I’ve been at a standstill for about 3-4 weeks?" I was asked this question by one of the wizards on the Micro Messaging Waitlist – and it’s also a question I get asked a lot when I’m teaching messaging and content in my programs. So OBVIOUSLY I wanted to share my answer with you too! You might find yourself taking a break due to a planned absence (such as holidays or maternity leave), you might find yourself burnt out from trying to keep up w...

How I Created an Irresistible 6-Figure Offer with Micro Messaging

June 24, 2024 21:00 - 16 minutes - 11.2 MB

Messaging is a word that’s thrown around in the online space more than a Quaffle in a Quidditch Match. It’s become the latest buzzword, following in the footsteps of “Quantum Leaps” and “Energetics”. And when you hear a word or a phrase on repeat, it starts to lose its meaning – which is funny considering messaging is literally the meaning behind everything you create in your business. I don’t want messaging to become something you don’t siriusly consider because (and I can’t say this eno...

3 Ways Your Marketing Messaging is Sabotaging Sales in 2024

June 17, 2024 21:00 - 9 minutes - 6.72 MB

Messaging is the one thing that connects absolutely everything you do in your business. At every stage of business… For every offer you create… For your marketing strategy… For your sales strategy… Your messaging plays a pivotal role in all these different elements – it’s the glue that holds your business together. So when you’re not making as many sales as you’d like in your business – I’ll ALWAYS recommend you look at your messaging first and foremost. One of the biggest problems I’m ...

Messaging on the Mic: My Most Magical Messaging & Marketing Tips for Business Wizards

June 10, 2024 21:00 - 11 minutes - 7.73 MB

This is the 4th and final instalment of this mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic episodes from this mini-series:  In Volume 1 I reviewed the messaging of an Infant and Toddler Sleep Consultant In Volume 2 I reviewed the messaging of a Fertility Awareness Teacher  And, in Volume 3, I reviewed the messaging of a Social Media Manager So, if you haven’t already listened to those episodes – feel free to hit paus...

Messaging on the Mic: Micro Shifts for Max Impact - My Marketing Advice for Social Media Managers

June 03, 2024 21:00 - 13 minutes - 9.4 MB

It’s time for me to review another biz wizard’s messaging + marketing… This is the 3rd instalment of this 4 episode mini-series inside the How I Do Content Podcast. So, if you haven’t listened to Volume 1 and Volume 2 already – go check them out right now. In Volume 1, I reviewed the messaging of an Infant and Toddler Sleep Consultant. And, in Volume 2, I reviewed the messaging of a Fertility Awareness Teacher. In today’s Messaging on the Mic episode, I’m featuring a Social Media Manager ...

Messaging on the Mic: Mastering Magnetic Messaging as a Fertility Awareness Teacher

May 27, 2024 21:00 - 14 minutes - 9.92 MB

It’s time for me to review another biz wizard’s messaging + marketing… Welcome to this week’s episode of Messaging on the Mic – the 4-week mini-series inside the How I Do Content Podcast where I review the messaging of 4 different businesses, and share how they can take their messaging to the next level so they’re in demand with Beyonce-level clients 100% of the time. If you haven’t yet listened to Volume 1, where I reviewed the messaging of an Infant and Toddler Sleep Consultant – you ca...

Messaging on the Mic: How to Craft Irresistible Messaging as a Sleep Consultant

May 20, 2024 21:00 - 12 minutes - 8.79 MB

Messaging on the Mic is BACK! You loved this mini-series so much last year – I decided to bring it back in 2024. If you’re new to the Messaging on the Mic Series – it’s a 4-week mini-series on the How I Do Content Podcast. Anyone in my community can apply (if you’re brave enough) to be one of 4 businesses I select to feature in the series. Each episode, I review a business’s current messaging and share my recommendations for how they can upgrade their messaging so that they’re in demand ...

Celebrating 150 Episodes: 5 Business Wins & What They’ve Taught Me

May 13, 2024 21:00 - 16 minutes - 11.2 MB

Holy flying dementors – it’s Episode 150 of the How I Do Content Podcast! 150 episodes of me sitting down at this microphone, hitting record, and sharing my wizarding wisdom with you. Siriusly, it feels like yesterday that I shared episode 1 with you… and now here we are, 149 episodes later – still going strong, and still loving it! In today’s 150th episode of the How I Do Content Podcast, I want to share 5 of my biggest business wins and lessons. My business coach suggested this topic...

3 Signs Your Messaging Needs a Makeover & What to Do About It

May 06, 2024 21:00 - 13 minutes - 9.14 MB

In an online space where you’re constantly competing for the attention of your community – you need to know how to master your messaging. Messaging appears to be the latest buzzword in the online space BUT with good reason. Magical messaging is THE thing that’ll help you cut through the noise and stamp your unique blend of magic everywhere so it’s clear to your ideal clients why they need YOU in their life – RIGHT NOW! Now, if you’re in a season of business where the flow of cash and cli...

Why Authenticity is ALWAYS Trending with Tracey Spencer

April 29, 2024 21:00 - 1 hour - 42.5 MB

At the start of the year, a lot of experts had ‘authentic marketing’ on their predicted trends list for 2024. So what is authentic marketing, and how the heck can you bring more authenticity to your marketing? Well, when I think about authentic marketing there’s literally one wizard who instantly comes to mind – I’m talking about Tracey Spencer. Now, if you don’t know Tracey – strap yourself in because it’s about to get lit. Tracey is a business activator and mentor for legendary women w...

Beyond $10K Months: Redefining Small Business Success with Lauren Hogan

April 22, 2024 21:00 - 51 minutes - 35.7 MB

When you started your business, I’m sure hitting your first $10k month was one of your first big goals – I know it was definitely one of mine. But why? How did we get to the point where everyone agreed that the $10k month was the magical money milestone all business owners aspired to get to? And why do we place so much value on hitting that milestone when, in reality, nothing really happens when you get there? But I see so many business owners get so caught up in achieving the $10k mont...

How to Reignite Your Creative Spark to Make Marketing Magic

April 15, 2024 21:00 - 11 minutes - 7.65 MB

Almost every single wizard I speak to is feeling more meh than magic when it comes to their marketing. As a collective, we’re feeling like a bunch of soul-sucking dementors have swooped in and drained our creative spark. Add in the rise of the robots (aka ChatGPT) and plummeting reach and engagement on Instagram – and it’s not surprising that your creative spark is in the dungeons with the trolls. If your creative spark has gone MIA and you’re simply going through the motions – today’s e...

Consistency: My Secret Spell for Keeping My Marketing Magical

April 08, 2024 21:00 - 12 minutes - 8.62 MB

Over the past 5 years, I’ve consistently shared content across multiple marketing channels. 768 Instagram posts Over 1,000 Instagram Stories Over 1,000 email broadcasts 145 podcast episodes And, not only have I maintained a high level of consistency, but I’ve also maintained a high level of quality and creativity in my content. Content is my most powerful spell and I ain’t afraid to wield my wand. And over the years, people have always been amazed by both my consistency and my creativ...

Why Your Content Isn't Converting Clients and How to Fix It

April 01, 2024 21:00 - 9 minutes - 6.76 MB

I see you, wizard… You feel like you’re creating ENDLESS amounts of content but it’s not getting you what you really want – MORE CLIENTS. I also know you don’t have time to waste! Because if you’re spending your precious time creating content you want to make sure it cuts through the noise online and reaches those soulmate clients who hit the “buy now” button faster than Harry chasing the Golden Snitch. Over the past 5 years, I’ve read, reviewed and written a whole lotta content… And, ...

Master the Dark Arts of Repurposing Content for Marketing Success

March 25, 2024 21:00 - 8 minutes - 6.05 MB

I don’t know about you, Wizard… But I don’t want to spend all my important marketing time creating content solely for Instagram, only for it to disappear 2.5 seconds after posting it. Heck, these days you’re lucky if your content is shown to 1% of your followers. It feels like you’re always feeding the Instagram beast, crossing your fingers and hoping to dog the Instagram gods will throw you a bone and show your content to your dream clients. In the wise words of Hermione Granger – “The...

The Power of Desire: Messaging and Marketing that Sells

March 18, 2024 21:00 - 8 minutes - 5.84 MB

If you want people to buy from you – you need to give them a reason to. And, sure, that might seem obvious… But it often blows my mind how many people think simply having a “no-brainer” offer is good enough, and that all they’ll need to do is sit back and wait for people to come to them. This is a BIG mistake so many business owners make because they lose sight of WHY people buy. In today’s episode of the How I Do Content Podcast, I want to share what you actually need to do to get peopl...

3 Content Creation Hacks to Supercharge Your Small Business

March 11, 2024 21:00 - 10 minutes - 7.09 MB

I hear you – creating content can often feel like it’s your full-time job! And, unless your job is actually to create content for your clients – I know you didn’t start your business to spend ALL your time creating content. But I’m not going to lie – most business owners make marketing and content creation much harder than it needs to be.  So, in today’s episode of the How I Do Content Podcast, I want to share 3 underrated content hacks every business owner needs to know. This is going...

Birthday Reflections: Life and Business Intentions for the Year Ahead

March 04, 2024 21:00 - 10 minutes - 7.4 MB

Today is my 39th birthday. This is wild to me because it honestly feels like yesterday I was celebrating my 30th birthday with a Harry Potter-themed party, living in my hometown, and working in an admin role at the state’s biggest grain handler. And now fast forward to today – I moved back to Perth, went back to uni, graduated with my Master’s in Marketing, started my business, have grown my business beyond my wildest dreams and even extended my family with the addition of Maggie the Mena...

What the Super Bowl Can Teach You About Marketing Your Small Business

February 26, 2024 21:00 - 9 minutes - 6.59 MB

The two top teams in the NFL this season, The Kansas City Chiefs and the San Francisco 49ers, recently played off in the Super Bowl, with The Chiefs, featuring Taylor Swift’s boyfriend, victorious in overtime.  Now you might be wondering – "What does the Super Bowl have to do with business, Tahryn?" Well, the Super Bowl is also the advertising event of the year, and the Super Bowl ads have become almost as famous as the Super Bowl itself. It’s sometimes easy to forget there’s a football g...

My Unique Coaching, Copywriting & Content Creation Solution to Boost Your Small Business

February 19, 2024 21:00 - 10 minutes - 7.42 MB

Wands at the ready wizard – I’m about to cast the Revelio spell and take you behind the scenes of what it’s like when Ned, Maggie & myself join your team as Your Head of Marketing. Over the last 6 months, I’ve made some intentional changes to my 1:1 Biz Wizard Series. It started with some messaging tweaks that changed everything and then this became the catalyst for changes to the make-up of this offer. It’s safe to say this offer has completely transformed my business and how I support ...

Insta-Wizardry: How I Became Fully Booked From One Social Media Post

February 12, 2024 21:00 - 13 minutes - 9.08 MB

I recently shared a post on Instagram that beat the algorithm (take that, Zuckerberg) and booked out my business for Q1. Welllllllllllllllllllll kind of… I hand on my Ned-loving heart admit that I’m being a little bit cheeky with the topic for today’s episode… Because if you’ve listened to this podcast before (or you’ve been part of my community for a while now) you KNOW I think the whole “booking out your business with one post” kinda vibe is BS. And whenever I see these kinda posts – ...

My Foolproof Guide to Money-Making Marketing in 4 Steps

February 05, 2024 21:00 - 11 minutes - 7.91 MB

The goal of your marketing? To give your ideal clients and customers the information required to nurture them from first discovering you to handing over their payment details. So on today’s episode of the How I Do Content Podcast, I want to share how you can turn your marketing into a money-making machine. Now in the online space, it’s very easy to get caught up in the shiny, sparkly aspects of marketing – creating the on-brand Canva graphics, updating your Instagram bio for the 100th tim...

The Introverted Entrepreneur's Guide to Podcasting with Siska Wijaya

January 29, 2024 21:00 - 46 minutes - 32 MB

You know how much I love this podcast right?! And it’s not just because I love connecting with my community in this way – but also because of how much easier it’s made my content creation process. Instead of spending all my time focused on social media and worrying about whether the algorithm will deem my content good enough to be seen… I have a way to connect with my community AND a marketing channel I own minus the pesky algorithm and million hoops you need to jump through for your con...

How To Build Confidence and Elevate Your Brand Through Public Speaking with Jacqui Maloney

January 22, 2024 16:00 - 1 hour - 47.5 MB

As you begin another year in business and you’re planning your year ahead… You’ll no doubt be looking for ways to increase your visibility so you can grow your income and impact in 2024. Now the thought of increasing your visibility might also be something that scares the shit out of you – not to worry though because today’s guest on the How I Do Content Podcast is here to help! I’m so thrilled to be speaking with the fabulous Jacqui Maloney. Jacqui is a public speaking and media coach, ...

Your Ultimate Guide to Planning a Thriving 2024 in Business

January 15, 2024 21:00 - 10 minutes - 7.36 MB

Welcome back to a new year, and a new season of the How I Do Content Podcast. I hope you’re feeling rested, refreshed, and ready to create incredible magic in your business this year! There’s something magical about the start of a new year and all the possibilities and opportunities that will unfold in the next 12 months. To kick off the new year and the first episode back for 2024, I wanted to share some things you can do to set yourself up for success and business growth in 2024. This ...

2023 In Review: Business and Life Lessons from the Past Year

December 18, 2023 21:00 - 14 minutes - 9.78 MB

So here we are – the final episode of the How I Do Content Podcast in 2023. I wasn’t sure what I was going to share with you today, because, if I’m completely honest, 2023 has been the year that nearly broke me. I sat here 12 months ago and shared with you that 2022 had been my most challenging year in business to date… And sitting here now it feels like 2023 said “Hold my beer”... I’ve debated exactly what I’d tell you about this year, because it would be so easy for me to sit here and ...

My 5-Step Guide to Planning an Epic 2024 in Business

December 11, 2023 21:00 - 13 minutes - 9.09 MB

Here we are – weeks away from the end of another year. A year that for many business owners has been challenging, to say the least – myself included (but more on that later). And if you’re listening to the episode feeling burnt out and like you’re limping to the finish line  – I know the thought of thinking about next year is probably not your idea of a good time right now… BUT if you want things to change in 2024 – you need to take some time to prepare and plan for the year ahead BEFORE ...

Marketing Magic: The Messaging Tweak That Transformed My Business

December 04, 2023 21:00 - 10 minutes - 7.31 MB

I’m a big believer your messaging matters so fucking much, a few simple tweaks can turn an offer that sells inconsistently into an offer that sells like hotcakes. How do I know? Well, that’s a secret I’m happy to tell you, dear wizard! This year I made some tweaks to the messaging for my 1:1 Biz Wizard Series and it changed the game for myself and my business. This offer became my easiest offer to sell despite it also being my most premium offer in terms of price point.  So how did I ...

Small Business Insurance Simplified with Casey Fenton

November 27, 2023 21:00 - 44 minutes - 30.8 MB

When you start a business you don’t quite know the whole scope of what you’re getting into. Sure you might have a basic idea of what you think you need to do to run a successful business… But in reality, running a business is like an iceberg. There’s the part you see above the water (aka what you see on social media) and then a whole heap that goes on below the water and behind the scenes that you don’t see. What’s going on below the water is often not shown or talked about enough but is ...

The Future of Marketing: My Predictions for 2024

November 20, 2023 21:00 - 15 minutes - 11 MB

It’s wild to me that I’m already speaking about 2024 – but here we are! This is the time of the year when marketers and business coaches are making their predictions for the year ahead, and planning how they can create success in their business and support their clients to do the same. Things in the online space shift quickly when it comes to technology and consumer behaviour – so you need to keep your finger on the pulse should you need to pivot and make changes. You also need to know...

Roadmap to 5-Figures: My Stress-Free Launch Strategy

November 13, 2023 21:00 - 16 minutes - 11.7 MB

At the start of the year, I had one of my most challenging launches. Despite being a seasoned Launch Wizard: I ended the launch not reaching my goal I heard ‘no’ wayyyyyyy more times than I heard ‘yes’ + was ghosted A LOT People who I thought would sign up didn’t  I literally had an entire 4 weeks of no sales  I found it really fucking hard to sell my offer and even though my launch didn’t go to plan – I didn’t make it mean I’m shit at launching or swear off launching forever. It’s ju...

Mastering Your Entrepreneurial Mindset with Anna Hastie

November 06, 2023 21:00 - 1 hour - 43.3 MB

The most successful business owners are those who prioritise their mindset. This is not to say they prioritise the mindset work over taking action – they do it at the same time. They utilise different strategies to become the most aligned, magnetic and confident business owners they desire to be. And in today’s episode of the How I Do Content Podcast, the magical Anna Hastie is going to share how you can utilise different mindset strategies to help you do the same. Anna began her entre...

The Ultimate Guide to Ending 2023 on a High: My Q4 Strategy

October 30, 2023 21:00 - 12 minutes - 8.91 MB

If you’re a long-time listener of the How I Do Content Podcast, you KNOW I love a plan! In fact, if you’ve listened to any of the episodes that have the words “3 things”, or “3 tips”, or “3 strategies” in the title – it’s a safe bet that one of those things involves a plan or a strategy. But all jokes aside – the reason I’ve been able to build a 6-figure business, make sales from every offer I’ve launched, attract Beyoncé-level clients on repeat, and maintain this high level of consistency...

My 4-Step Marketing Strategy to Nail Your Black Friday Launch

October 23, 2023 21:00 - 12 minutes - 8.39 MB

Black Friday & Cyber Monday are fast approaching… It’s the time of the year when your inbox and social media feed are inundated with big sales and special offers. And even though Black Friday isn’t until the 24th of November (with Cyber Monday following a few days later), you’ll probably notice things go up a notch or a 100 in the first couple of weeks of November. Black Friday started in the United States to mark the start of the Christmas shopping season – but it’s become a global sales...

How To Find Balance Building a Multi-6-Figure Business with Tori Kopke

October 16, 2023 21:00 - 57 minutes - 39.2 MB

Which comes first: your life or your business? A big reason so many people start a business is because they want a freedom-based lifestyle. The freedom to do what YOU want to do, get paid what YOU want to get paid, AND do it when and where YOU want to do it. But what often ends up happening is you start putting your business before your life and that freedom-based lifestyle starts to feel impossible. So is it actually possible to build a successful business AND maintain a freedom-based li...

5 Time-Saving Content Marketing Hacks

October 09, 2023 21:00 - 16 minutes - 11.1 MB

Marketing is ESSENTIAL if you want to build your business to 6-figures and beyond.  It’s ALSO something that can take up a whole lot of your precious time IF you don’t know where to focus your attention to maximise your efforts. My community tells me (on repeat) that one of their biggest marketing challenges is finding the time to strategically plan, create and execute their marketing consistently.  And I get it! You didn’t start your business to become a full-time content creator… And ...

The Role of Mindfulness and Wellbeing in Success with Danielle McTaggart

October 02, 2023 21:00 - 52 minutes - 35.9 MB

Running a business can be stressful. You’re the chief decision maker, juggling different roles in your business – not to mention the pressure to consistently make sales. And when you add chronic illness, mental health condition or disability into the mix – you’re navigating a whole lot of things. This is why listening to your body and embracing all parts of you and designing a business that allows you to thrive is so important. Today’s guest on the How I Do Content Podcast is here to sha...

How To Reduce Stress and Avoid Burnout as a Business Owner with Amanda Louisa

September 25, 2023 21:00 - 1 hour - 41.7 MB

There are a lot of burnt-out business owners in the online space. I believe this is the case for a number of reasons: During the pandemic online business owners worked a whole lot more than you usually would because what else was there to do? Then coming out the other side, trying to keep up with that level of output while juggling all the things that resumed as normal Not to mention the online business space has grown a lot in the last 3 years and this has meant there’s increasing compe...

6 Proven Marketing Strategies Every Business Owner Needs To Know

September 18, 2023 22:00 - 17 minutes - 12.4 MB

When I studied marketing at uni they didn’t teach me how to use social media. In fact, the time devoted to learning about social media was the equivalent of a couple of slides in ONE lecture over my 2-year degree. It was hardly mentioned!  At the time I was annoyed because my goal was to work in a social media role after uni – so of course I wanted to learn more. But 4 years into business I can hand on my Ned-loving heart say I’m actually glad they didn’t because instead, I learnt the imp...

4 Key Strategies For Winning & Keeping Your Dream Clients

September 11, 2023 21:00 - 11 minutes - 8.17 MB

Winning clients is the goal right?! But what does it actually take to attract those Beyonce-level clients who are as hot as Harry Styles and ready to buy from you? But before I reveal how to make winning clients easier… Let me first share something that actually makes it harder – a mistake you might be making in the pursuit of these dream clients. And that’s chasing marketing trends. I see it time and time again – people getting distracted by the latest shiny marketing trend or quick ha...

How Brooke Vulinovich Built a Million-Dollar Online Membership

September 04, 2023 21:00 - 1 hour - 46.3 MB

One of the most popular offers in the online space right now is a membership. It seems like every Harry, Ron & Hermione is creating + launching a membership. And I get it – it’s a great entry point for your clients and customers. But what actually goes into creating and launching a successful membership? A membership with a community filled with raving fans, that grows and evolves with you AND that makes you consistent cash? Well, today’s guest on the How I Do Content Podcast has a magic...

The Essential Guide to Systems and Tech Tools for Small Businesses with Nivek Harrison

August 28, 2023 21:00 - 1 hour - 42.6 MB

When I think about the many 6-figure, multi 6-figure and 7-figure businesses I’ve had the privilege of working with and supporting… They’ve mastered the art of simplifying and streamlining their business so it continues to grow and elevate year after year. And today’s guest on the How I Do Content Podcast is an expert at supporting these business owners to do this… Let me introduce you to Nivek Harrison. Nivek is an Online Business Manager and the owner of The Virtual Chapter, a full-ser...

4 Steps to Building an In-Demand Business that Always Sells Out

August 21, 2023 21:00 - 8 minutes - 6.19 MB

How do you become an in-demand business owner? You know the ones… They release any type of offer and, in what seems like an instant – they’re sold out or fully booked. Not only do they do it on repeat, but they also make it look SO easy. So how do they do it? Have they mastered the dark arts or sold their soul to the Dark Lord himself? Well, not exactly. And how do I know? Well, not only have I seen behind-the-scenes of many 6-figure, multi-6-figure and 7-figure businesses… But in t...

How to Showcase Your Unique Magic so Your Business Stands Out

August 14, 2023 21:00 - 10 minutes - 7.17 MB

If you’re a long-time listener of the podcast, you’ll know there are 2 things I’m not a big fan of… Copy + paste templates and Reels. Now the reason I’m not a fan is because these 2 things have a HUGE impact on what’s shared in the online space and how people show up online. So often people consciously or subconsciously try to “fit in” by emulating what other people are doing. You try to replicate someone else’s strategy or create content a certain way because that’s what everyone else ...

Redefining Success: Why You Don't Need a Rags to Riches Story

August 07, 2023 21:00 - 11 minutes - 7.79 MB

I’m sure you’ve heard it before – if you want to create a connection with your ideal client or customer, you need to tell your story. Heck, if you’re a long-time listener of this podcast or you’ve come to any of my masterclasses – you’ll know this is something I speak about a lot. And one of the most common objections I hear when it comes to sharing your story is – “but Tahryn, I’m not that interesting.” or “I don’t have a rags to riches story.” Firstly – same! I’m a basic bitch from way...

How My Toughest Year In Business Became My Most Profitable To Date

July 31, 2023 21:00 - 11 minutes - 8.11 MB

As I sat down to reflect on the end of the 22/23 Financial Year, I discovered that not only was June my biggest-ever cash month in business… But it was also my biggest financial year to date. And while I love celebrating these magical milestones – I also share this with you because my biggest year in business (to date) didn’t exactly look like what you might expect it to look like. There was about a 3-month period earlier this year where business felt really hard. And no matter what I di...

The Biggest Sales Page Mistake That's Killing Your Conversions

July 24, 2023 21:00 - 9 minutes - 6.56 MB

The humble sales page is a powerful tool that helps businesses market and sell their offers. And yet some online “gurus” will try to tell you that sales pages are dead. I disagree completely – the sales page is NOT dead… HOWEVER… Online business has changed. Consumers and how they make their purchase decision has changed. And yet, people are still writing sales pages the exact same way and expecting better results. So no, the sales page isn’t dead, but how you’re writing them should...

The Unplugged Woman: How to Take an Intentional Year Off Instagram with Misty Johnson

July 17, 2023 21:00 - 54 minutes - 37.5 MB

Have you ever felt like taking a break from Instagram? I definitely have! It’s a big decision that brings up a whole lot of other questions like: How will I grow my business if I’m not on Instagram? Will my community remember who I am if I’m not on Instagram? What if I miss out on an exciting opportunity because I’m not on Instagram? So, if you’ve ever thought about taking a break from Instagram, but couldn’t get your head around how it would work – you’re in luck! Today’s guest on th...

The Psychology Behind Magical Copy with Copywriting Wizard Anita Siek

July 10, 2023 21:00 - 1 hour - 42.2 MB

The secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words. And perhaps you’re thinking to yourself – “what does psychology have to do with copywriting, Tahryn?!” Well, a whole lot more than you think! Because, as I always say – the most important thing when creating anything in your business is WHO you’re creating it for. Whether that’s content or offers – you need to deeply understand them (what they’re currently navigating, ...

Messaging on the Mic - Volume 4: 3 Ways To Boost Your Jewellery Brand & Stand Out Online

July 03, 2023 21:00 - 11 minutes - 7.95 MB

Welcome back to Messaging on the Mic! This is the 4th and final instalment of this 4-episode mini-series inside the How I Do Content Podcast. Well, for now at least. To recap the previous Messaging on the Mic Wizards: In Volume 1, I reviewed the messaging of a Virtual Assistant who specialises in Digital Marketing. In Volume 2, I reviewed the messaging of a Wedding Photographer. And, in Volume 3, I reviewed the messaging of a Reiki Master & Naturopath. So if you haven’t listened to thos...