When a Launch Doesn't Go to Plan: What to Do Next (with examples)

How I Do Content

English - May 01, 2023 21:00 - 13 minutes - 9.24 MB - ★★★★★ - 4 ratings
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My launches don’t always go to plan.

Shocking, I know, for this so-called “launch wizard”.

But the reality is that sometimes…

The tech dogs like to test me with tech issuesInstagram engagement goes down the toilet mid-launchThe unsubscribes and unfollows pile upThere are multiple days in a row without salesAll I hear is “NO I don’t have the time”, “NO I don’t have the money”, and “NO I’m not ready”I don’t even come close to hitting my launch goals

In fact, there’s usually some version of this in every single launch.

So, in today’s episode of the How I Do Content Podcast, I want to take you behind the scenes of a launch of mine that didn’t go to plan – my most recent launch of the Introverted Biz-Wizard Mastermind.

I’m going to share with you my reflections on why it didn’t go to plan, and what lessons I’m taking from this launch to tweak and refine for future launches.

So let’s talk about it.

Want more?

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