Supergoop!: Holly Thaggard (2020)
How I Built This with Guy Raz
English - August 28, 2023 07:10 - 1 hour - 65.7 MB - ★★★★★ - 29.3K ratingsBusiness business entrepreneurship entrepreneur health interview marketing leadership finance startups productivity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success that helped turn Supergoop! into a multi-million dollar brand.
This episode was produced by James Delahoussaye, with music by Ramtin Arablouei.
It was edited by Neva Grant.
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