Reactions to the Forrester B2B Summit
Great Events
English - May 10, 2022 17:00 - 30 minutes - 27.7 MB - ★★★★★ - 19 ratingsMarketing Business Technology best business podcasts top business podcasts business podcasts free business technology podcast corporate podcasts event marketing podcast event planning p Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The crew at Cvent just participated in a pretty noteworthy conference, the Forrester B2B Summit, and we want to tell you all about it! It's a third-party consultant agency that allows us to get out of the sales pitches and really talk about marketing as a whole. Pretty awesome stuff.
So, on the show today Alyssa is joined by Christine Kelly, a team lead of the Marketing Technology team at Cvent, and Tiffany Sanford, a member of the Demand Generation team.
Listen in as they share their favorite moments and takeaways from the conference.
Key Takeaways:
- Catering the experience to how you want to participate
- Choosing the right experiences for the right audiences
- Making lasting brand impressions
What to listen for:
[01:15] Why they were excited to attend the event
[05:06] Lasting impacts of the conference
[09:42] Experiencing it without feeling FOMO
[12:24] Unique examples of brand impressions
[15:07] Top trends in MarTech and marketing
[21:30] Keeping your message consistent
[23:45] What the trends mean for future events
[26:11] The future of networking
The crew at Cvent just participated in a pretty noteworthy conference, the Forrester B2B Summit, and we want to tell you all about it! It's a third-party consultant agency that allows us to get out of the sales pitches and really talk about marketing as a whole. Pretty awesome stuff.
So, on the show today Alyssa is joined by Christine Kelly, a team lead of the Marketing Technology team at Cvent, and Tiffany Sanford, a member of the Demand Generation team.
Listen in as they share their favorite moments and takeaways from the conference.
Key Takeaways:
Catering the experience to how you want to participate
Choosing the right experiences for the right audiences
Making lasting brand impressions
What to listen for:
[01:15] Why they were excited to attend the event
[05:06] Lasting impacts of the conference
[09:42] Experiencing it without feeling FOMO
[12:24] Unique examples of brand impressions
[15:07] Top trends in MarTech and marketing
[21:30] Keeping your message consistent
[23:45] What the trends mean for future events
[26:11] The future of networking