Great Events artwork

Great Events

182 episodes - English - Latest episode: 4 months ago - ★★★★★ - 19 ratings

What are the latest industry trends? What are people doing well? What's the next "Big Thing" on the horizon? How can you adapt to new industry rules and regulations?
Great events create great brands, and it takes a village to create an event worthy of your company image. Meet your village: Paulina Giusti, Alyssa Peltier, and Rachel Andrews. They’re part of the team behind Cvent, and your hosts for the Great Events podcast.
With each episode, you'll get access to additional content, tools, and resources to help you grow in your career, leaving you prepared to tackle the next big event that aligns with your company's marketing and events strategy—big or small, whatever they may be.

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Episodes

Welcoming 2024 with The 12 Hottest Event Trends

December 13, 2023 10:00 - 40 minutes - 73.7 MB

The countdown to 2024 has officially begun. And in terms of trends in the events industry, the future is looking bright. Things like staffing levels, diversity, sustainability, accessibility, and AI will be covered in this week’s #GreatEvents episode. All FOUR hosts, Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/), Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712/), Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews/), AND our new 2024 host, Felicia A...

Discover the Fastest Growing City of Events with Marc Anderson

December 06, 2023 10:00 - 21 minutes - 29 MB

“No matter who you love, what the color of your skin is, what your religion is, or where you are from in the world, you're welcome here in San Antonio.” San Antonio is a welcoming city… A city that has something for everyone. In this episode of Great Events, Marc Anderson (https://www.linkedin.com/in/marc-anderson-a6b4634/), President and CEO of Visit San Antonio (https://www.visitsanantonio.com/meeting-professionals/), shares the ins and outs of San Antonio, the rich culture and history, the...

Personal Branding: Transforming Event Participants into Community Advocates

November 29, 2023 10:00 - 32 minutes - 58.7 MB

HOT TAKE: An event without community is worthless. Why? Because community creates connection, and connection creates relationship. In this episode, Katie Ray (https://www.linkedin.com/in/community-katie/), Director of Community at Metadata (https://metadata.io/), and Tiffany Sanford (https://www.linkedin.com/in/tiffany-j-sanford/), Demand Gen at Cvent (https://www.cvent.com/), discuss the contrast between audiences and communities and how, using that understanding, you can enhance events and...

How We’re Overcoming the Challenges in the Meetings and Events Industry

November 21, 2023 10:00 - 9 minutes - 13.3 MB

Let’s face it… the meetings and events industry is changing daily and can get busy. And through the busyness, hurdles arise. In this episode, hosts Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712/), Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/), and Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews/) sit down to chat about the challenges they've faced in the world of events during the peak seasons at Cvent (https://www.cvent.com/). They also share ...

Crafting Compelling Social Media Content for Events (with Clark Campbell)

November 15, 2023 10:00 - 39 minutes - 71.7 MB

Engagement. A word that’s thrown around and talked about on the daily. But what does it really mean, and how do you accurately measure it? Well, you’re in for some good news. In this episode, Clark Campbell (https://www.linkedin.com/in/bclarkcampbell/), CEO and Co-founder at RVRB (https://www.linkedin.com/company/rvrbagency/), and Heather Pocorobba (https://www.linkedin.com/in/heatherrenaep/), Lead of Social Media Strategy and Corporate Communications at Cvent (https://www.cvent.com/), shar...

ABM & Events: Driving ROI and Maximizing Event Success

November 08, 2023 10:00 - 12 minutes - 23.6 MB

ABM has become a buzzy word in the marketing world. But what exactly does it mean? In this episode, EJ Oelling (https://www.linkedin.com/in/ej-oelling/), VP of ABX at 6sense (https://6sense.com/), breaks it down. She explains the difference between ABM and ABX while emphasizing the importance of bringing the experiential factor to ABM in events. But what about the data? Data is a crucial component of any successful ABM strategy, and EJ shares the five steps that drive their approach at 6sen...

Uncorking the Secrets of Wine Tasting Events with Anthony Giglio

November 01, 2023 09:00 - 34 minutes - 48 MB

Ever think we’d do a live wine tasting on the podcast? Neither did we. Grab your choice of wine, and let’s get the party started. In this episode, Anthony Giglio (https://www.linkedin.com/in/anthony-giglio-88381a4/), Speaker, Writer, Author, and Wine Expert, joins the show to discuss all things wine. From the importance of that first sip to challenging traditional pairing rules, Anthony brings a fresh and entertaining perspective to the art of wine tasting. We'll explore the joy of unexpec...

Rethinking Your Martech Strategy and Avoiding the Frankenstack Trap

October 25, 2023 09:00 - 18 minutes - 24.9 MB

With over 11,000 Martech solutions available in 2023, filtering through the noise and implementing the right technologies becomes crucial. In this episode of Great Events, @Alyssa Peltier and Stephanie Sweetland (https://www.linkedin.com/in/stephaniesweetland/), Director of Marketing Technology and Automation at Cvent (https://www.cvent.com/), dive into the challenges faced by marketers and event planners in managing various technology systems. They discuss the pain points of siloed data, lac...

Event ROI: Brad Gillespie’s Strategies for Impact, Challenges & Persuasive Narratives

October 18, 2023 09:00 - 15 minutes - 22 MB

Understanding and demonstrating ROI holds greater significance than ever in light of the industry's resource constraints and staffing concerns. One key step towards effectively navigating the dynamic events landscape is mastering the art of calculating and quantifying the value of event benefits within ROI. In this week's episode, we're honored to be joined by Brad Gillespie (https://www.linkedin.com/in/tbradg/), VP and General Manager of Cvent Consulting (https://www.cvent.com/), who will pr...

Keynote Sourcing: Unlocking the Secrets to a Successful Speaker

October 11, 2023 09:00 - 31 minutes - 58.1 MB

A great keynote can be a strong tool to ensure attendees leave your event with a memorable experience. You want your speaker to be someone your audience can resonate with while providing an engaging and thought-provoking panel. But sometimes, finding the right speaker and sourcing them in time for your event can be difficult. So, how should you get started? In this episode, Kayla Sommers (https://www.linkedin.com/in/kayla-sommers-cmp/), Events Lead at Cvent (https://www.cvent.com/), joins the...

How AV Can Make or Break Your Next Event (with Brandt Krueger)

October 04, 2023 09:00 - 33 minutes - 61.1 MB

After adapting to virtual events during the pandemic, many planning teams are searching for ways to improve their AV components. But to make improvements, it’s essential to understand what’s going on in the audio/video world. So, how can you learn where to start? In this episode, Brandt Krueger (https://www.linkedin.com/in/brkrueger/), Senior Production Manager for EideCom (https://eidecom.com/), joins the show to delve into AV trends in events. Having been in the industry for over 25 years, ...

Unpacking Our Best Practices for How to Pack For Your Events

September 28, 2023 09:00 - 17 minutes - 31.6 MB

Planning an event is a tall task in itself, and making sure everything is packed and ready to go only adds to the stress. So how can you make the packing process more efficient without worrying about forgetting the essentials? In this episode, hosts Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews/) and Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712) sit down to unpack the key to a successful packing experience. You’ll hear their insights on how to utilize spr...

Bridging Generational Gaps in Your Career

September 13, 2023 09:00 - 25 minutes - 47.6 MB

When striving towards a more inclusive workplace, there’s a lot of focus put on diversity, equity, and inclusion. But one part of the conversation that’s oftentimes overlooked is ageism. It’s important that we work to bridge the gap between generations, and there’s no better way to close that gap than by starting a dialogue. In this episode, Karen Carter (https://www.linkedin.com/in/karencartermktg/?originalSubdomain=uk), Director in Enterprise Marketing at Cvent (http://cvent.com/), joins ho...

The Gift of Giving: How Swag Can Create an Impact on Your Attendees

September 06, 2023 09:00 - 26 minutes - 48.8 MB

Your audience is the most important part of your event. At the end of the day, you can spend all the time in the world planning the perfect event, but without an audience, it may all go to waste. One way to make your attendees both feel great about your brand and enticed to come to your event, is to offer them some sort of swag. Who doesn’t love free stuff? In this episode, Alex Olley (https://www.linkedin.com/in/alexolley/), Co-Founder and Chief Revenue Officer at Reachdesk (https://reachdes...

The Power Behind Women in Leadership

August 30, 2023 09:00 - 45 minutes - 83.5 MB

As time continues, we’re seeing the number of powerful women in leadership roles continue to rise. It’s important to take the time to reflect on how far we’ve come, while also continuing the conversations centered around empowering each other inside the workplace. In this episode, host Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews) leads a panel on Women in Leadership during Cvent CONNECT. Join Tracy Judge (https://www.linkedin.com/in/tracyjudge/), Reina Herschdorfer (https://w...

Into the World of Nonprofit Events: A Conversation with UNICEF

August 23, 2023 09:00 - 33 minutes - 60.7 MB

While events can be used as a great marketing tool, they can also be used to do a lot of good as well. Every year, there are a large number of charity and nonprofit events all over the world that are working to help change lives for the better. In this episode, Tyler Armstrong (https://www.linkedin.com/in/tyler-armstrong-198b5981/), Managing Director of Special Events at UNICEF (https://www.unicef.org/), joins the show to share his insights into the world of nonprofit events. At UNICEF, Tyler...

Get Connected: Live From Cvent CONNECT

August 16, 2023 09:00 - 27 minutes - 51.2 MB

Cvent CONNECT is our annual industry conference that brings event professionals together for the opportunity to network, learn from, and inspire each other. With attendees from widely different areas of the industry, it’s a wonderful opportunity to experience the magic of the meetings and events community. In this episode, hosts Rachel Andrews, Felicia Asiedu, Paulina Giusti, and Alyssa Peltier sit down and reflect on their experiences at this year’s CONNECT. You’ll hear some of their key tak...

Using Data to Take Events to the Next Level (With Mike Dietrich)

August 09, 2023 09:00 - 18 minutes - 33.5 MB

As event planners, we’re always striving to make our next event better than the last. This growth mindset constantly causes the landscape of the industry to evolve, and as it does, new trends begin to rise to the surface. But how can you begin to capitalize on these trends? In this episode, Mike Dietrich (https://www.linkedin.com/in/mikedietrich1/), Vice President of Product Marketing at Cvent (http://cvent.com/), joins the show to delve into the results from Cvent’s latest industry trends su...

How Gen Z Can Provide a Fresh Take on the Events Scene

August 02, 2023 09:00 - 17 minutes - 32.1 MB

With each generation, a wave of new perspectives and ideas are ushered into the meetings and events industry. In order to keep our events fresh, it’s important to lean on that generation, and provide them with a platform to make their ideas a reality. In this episode, Samantha Efthimiades (https://www.linkedin.com/in/samanthaef/), Planner, Meetings & Events at Cvent, joins the show to share her insights on the industry from a Gen-Z perspective. Sam believes in the vocal power of Gen-Z and enc...

Throwback: How to Reframe and Set Goals with Betsy Pake

July 26, 2023 09:00 - 39 minutes - 36.1 MB

Betsy Pake (https://www.linkedin.com/in/bpake/), former Cventer and Subconscious Change Expert, is back! A big fan of the New Year, new beginnings, and Monday mornings, she’s a marketer and event professional who loves to reflect on successes and learn from failures. In this part two episode, she joins us for a discussion around uncovering the power of reflection and goal setting. Listen in as she shares insights on transforming failures into successes, celebrating successes, and creating an...

Introverts at Events: How to Create an Experience That Includes Everyone

July 19, 2023 09:00 - 16 minutes - 29.5 MB

Events are known to be a social experience. And while this may not be a problem for extroverted individuals, it’s important to take a step back to ensure that our introverted guests are also having a great time. But what steps can you take to reach that goal? In this episode, hosts Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier), Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews), and Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712/) sit down to share...

Sponsorships in Events: The Power of Collaboration

July 12, 2023 09:00 - 35 minutes - 65.8 MB

Sponsorships can be a great way to collaborate with another company to create a great experience at your next event. When you connect with a sponsor, not only do both parties get the chance to step in front of a new audience, but it also opens an opportunity for your guests to get more out of your experience. In this episode, Nick Kopach (https://www.linkedin.com/in/nick-kopach-13b56b9/), Director of National Event Sales & Programs at Topgolf (https://topgolf.com/us/), joins the show and shar...

Building Your Events on Diversity, Equity, and Inclusion (with Nathan Chin)

July 05, 2023 09:00 - 28 minutes - 52.8 MB

Diversity, equity, and inclusion form the foundation for fostering a sense of belonging and acceptance for all individuals. Therefore, it’s important to make sure you’re keeping DEI in mind when planning an event. What steps can you take to set yourself up for success? In this episode, Nathan Chin (https://www.linkedin.com/in/nathanmchin/), Global Head of Diversity, Equity, & Inclusion at Cvent (https://catalog.colorado.edu/courses-a-z/cven/), joins the show to share his insights on creating ...

Changing the Conversation: Celebrating Pride Month (with Michael Newton)

June 28, 2023 09:00 - 31 minutes - 42.9 MB

Pride is something that should continue to be celebrated on a day-to-day basis, not just during the month of June. When planning an event, it’s important to ensure that you create an experience that everyone can enjoy, regardless of race, disability, or sexuality. In honor of Pride month, this week’s episode features Michael Newton (https://www.linkedin.com/in/mnewtonuk/?originalSubdomain=uk), Senior Manager at Cvent (http://cvent.com/). Michael joins the show to reflect on how the meetings a...

Live From the Show Floor: An In-Depth Look at IMEX Frankfurt (with IMEX CEO Carina Bauer)

June 21, 2023 09:00 - 18 minutes - 25.2 MB

Trade shows can be an exciting way to get your organization in front of a new audience. Knowing how to plan and take notes from other successful stands can go a long way towards making your experience a success. In this episode,  Carina Bauer (https://www.linkedin.com/in/carina-bauer17/?originalSubdomain=uk), CEO of IMEX Group (https://www.imexexhibitions.com/) and Jamie Vaughan (https://www.linkedin.com/in/jamiemvaughan/?originalSubdomain=uk), Vice President of European Sales at Cvent (https...

Get Connected: A Sneak Peek of What’s to Come at Cvent CONNECT 2023

June 14, 2023 09:00 - 30 minutes - 41.8 MB

Marketing conferences and events are a great way to generate buzz around your organization. With Cvent Connect right around the corner, it’s time to take a peek behind the curtain to discover what you can expect from this year’s event. In this episode, Robin Clark (https://www.linkedin.com/in/robin-clark-972872110/), Senior Manager of Event Marketing and Trade Shows at Cvent (https://www.cvent.com/), joins the show to share her insights on planning a successful experience. Robin details the i...

The Power of Inclusion: Transforming Events Through Accessibility

May 31, 2023 09:00 - 35 minutes - 48.5 MB

Accessibility plays a key role in ensuring an event can be enjoyed by everyone. Learning how to make your experience as inclusive as possible is important, but where should you start? In this episode, Ryan Curtis-Johnson (https://www.linkedin.com/in/ryan-curtis-johnson-b2233330/?originalSubdomain=uk), Director of Communications at The Valuable 500 (https://www.thevaluable500.com/), dives into why accessibility should be a priority. Making sure everyone can enjoy the same experience, regardles...

How to Reduce the Carbon Footprint Caused by Flights and Travel

May 24, 2023 09:00 - 37 minutes - 51.2 MB

Travel plays a big part in the meetings and events industry. In a global effort to reduce carbon emissions, companies are exploring how they can do their part to help sustain our environment. Before you can make an impact, it’s important to understand the problem and devise an efficient way to tackle it. In this episode, Timothy Jones (https://www.linkedin.com/in/timothy-jones-2bb781142/), Head of Corporate Travel at Cvent (https://www.cvent.com/), discusses carbon emissions and their impact ...

How to Reach Your Audience Without Being at the Event

May 17, 2023 09:00 - 7 minutes - 10.8 MB

Attending a trade show can be a great way to get more eyes on your business, but what if a booth isn’t in your budget? How can you still make an impact and get your information out there? In this mini-episode, Arthur Castillo (https://www.linkedin.com/in/arthur-castillo), Head of Dark Social & Evangelism at Chili Piper (https://www.chilipiper.com/), is back to share his experience at Dreamforce 2022. When faced with the event’s high booth prices, Chili Piper decided to find a new way to make ...

Thinking Outside the Booth with Arthur Castillo

May 10, 2023 09:00 - 42 minutes - 58.9 MB

At a trade show, a lot of time and effort goes into making sure your booth can make a strong impact in a matter of moments. It’s important to connect with your audience, providing them both information and an experience. But what can you do to take it a step further? How can you leap beyond the 10x10 booth? In this episode, Arthur Castillo (https://www.linkedin.com/in/arthur-castillo), Head of Dark Social & Evangelism at Chili Piper (https://www.chilipiper.com/), joins the show to share his i...

Current Meeting Industry Trends According to Cvent's Pulse Survey

May 03, 2023 09:00 - 32 minutes - 45.3 MB

A lot of time and effort goes into making sure the event runs smoothly, but what often gets overlooked is the guest experience outside the event. While you may have planned out the perfect menu, guest speakers, and venue, going the extra mile to ensure that your attendees have leisurely options outside of the event can help to make the experience a memorable one. In this episode, Melinda Burdette (https://www.linkedin.com/in/melinda-burdette-cmp-cmm-84b9637/), Senior Director of Events with M...

Why Building Connections is the First Step to Launching Your Career

April 26, 2023 09:00 - 35 minutes - 64.4 MB

We spend a lot of time thinking about where we are in our careers, but sometimes it's good to take a step back and reflect on how we got here. We can use the knowledge we’ve gained through our experiences to lend a helping hand to the next generation and help them find their way to a successful future. For those searching for a place to begin their careers, reaching out to role models in your field can be a great way to get your foot in the door. In this episode, Kate Levenstien (https://www....

ChatGPT: Generating a Role for AI in the Workplace

April 20, 2023 09:00 - 23 minutes - 32.3 MB

The world of AI technology continues to evolve, and with it, new opportunities for innovation emerge. In this week’s episode, Felicia Asiedu (https://www.linkedin.com/in/feliciaasiedu/?originalSubdomain=uk), Cvent Senior Marketing Manager in Europe and Co-Founder of the Diverse Speakers Bureau (https://www.diversespeakerbureau.com/), sits down with Paulina to share her insights on how ChatGPT and other AI tech can be used to make the life of an event planner easier. She explains just how much...

Data to Reduce Your Carbon Footprint at Events

April 12, 2023 09:00 - 32 minutes - 60.4 MB

We all know that making our events environmentally friendly is important. What people don’t realize is that using data from past events can go a long way in helping your organization do its part to make the world a greener place. In honor of Earth Month, Alyssa Peltier sits down with Kimberly Meyer (https://www.linkedin.com/in/kimberly-meyer-8326949/), Co-founder of The DataAngel, (https://thedataangel.com/) and Kris Justice (https://www.linkedin.com/in/krisdjustice/?originalSubdomain=de), Se...

Waste Free Events: Save The Environment and Your Wallet

April 05, 2023 09:00 - 28 minutes - 38.5 MB

Now that in-person events are back in full force, it’s important to ensure our events are environmentally friendly. This is a great way to cut costs at your event while also doing your part to help keep waste from piling up in landfills. In this episode, Dave Biderman (https://www.linkedin.com/in/david-biderman-5135646/), former executive director and CEO of the Solid Waste Association of North America (https://swana.org/), explains that communication serves a key role in making your events g...

How to Make Your Mark on the Meetings and Events Scene in 2023

March 29, 2023 09:00 - 26 minutes - 36.2 MB

The meetings industry has had to evolve over the past couple of years. Now more than ever, people are excited to get back to in-person events and continue to push the boundaries of what’s possible. In honor of Global Meetings Industry Day, Paulina Giusti sits down with Mapreet Kaur (https://www.linkedin.com/in/manpreet-kaur-7829a321/?originalSubdomain=in), Director of Events and Cvent India, to reflect on the meetings industry and where it’s headed in the near future. Listen as the two share...

Attract More Attendees with Paid Advertising Tactics feat Silvio Perez

March 22, 2023 09:00 - 30 minutes - 28.3 MB

Jumping into the world of advertising can seem like a daunting task. With the wide variety of options at your fingertips, it can be hard to decide which approach will best suit your needs. In this episode, Silvio Perez (https://www.linkedin.com/in/silvio-perez/), Founder of AdConversion (https://www.adconversion.com/), discusses his perspective on entering the paid advertising scene and good practices to keep in mind to avoid spreading your time too thin. You’ll learn how to get started, tool...

Creating a Sales Kickoff to Remember

March 15, 2023 09:00 - 31 minutes - 29.1 MB

Sales kick-off events can be a fantastic tool for setting your team up for a great sales year. However, knowing when to host the event and how to cultivate engagement is key to making the SKO as successful as possible. In this episode, Chris Kearney (https://www.linkedin.com/in/chris-kearney-50317816), Senior Manager in Sales at Cvent, shares his take on why hosting your SKO in the first few months of the year can lead to better morale and performance across the team. You’ll learn how to get ...

Lifting Each Other Up: Celebrating International Women’s Day

March 08, 2023 10:00 - 17 minutes - 16.3 MB

In honor of International Women's Day and Women’s History Month, Alyssa Peltier and Paulina Giusti share empowering stories of how they've achieved success, and how other women can continue to build confidence and create communities in their respective industries. International Women's Day celebrates the influence of women and their impact on society. Both Alyssa and Paulina have been supported by many women in their careers, and they're passionate about doing the same for others. Listen in t...

Business Travel is Back: 2023 Trends with Kevin Fliess, CMO at GBTA

March 01, 2023 10:00 - 26 minutes - 24.4 MB

Is business travel really back? With whiplash from the pandemic and now an economic downturn, it doesn’t seem promising, but GBTA’s (https://www.gbta.org/) new CMO and former Cventer Kevin Fliess (https://www.linkedin.com/in/kfliess/) has a different opinion. A 25-year marketing and events veteran who’s worked in the travel, software, and technology sectors, he joins us to talk about trends he’s seeing in the travel industry’s path to recovery. Listen in as he shares the benefits of blended t...

Beyond Black History Month: Amplify Diversity in Your Marketing & Events Year Round

February 22, 2023 10:00 - 55 minutes - 50.9 MB

The events industry is called upon to celebrate and bring attention to holidays throughout the year, Black History Month included. But amplifying black voices and promoting diversity in events and marketing cannot be reserved to one month. We have to be intentional about making it a permanent part of the planning process. Felicia Asiedu (https://www.linkedin.com/in/feliciaasiedu/), Cvent’s Senior Marketing Manager in Europe and co-founder of the Diverse Speakers Bureau (https://www.diversesp...

Navigating Event Challenges: What We Learned from 2022

February 15, 2023 10:00 - 36 minutes - 33.4 MB

Any expert knows to learn from their mistakes as well as their successes. In the end, it’s the only way to get better. Felicia Asiedu (https://www.linkedin.com/in/feliciaasiedu/) is one of those experts. As the Senior Marketing Manager in Europe, a Fast Forward 15 Ambassador of Diversity and Inclusion, and winner of the 2023 prestigious Cventer of the Year Award, she’s always looking to improve and grow. In this episode, Felicia joins Paulina and Rachel to reflect on the innovative and impact...

Doing More with Less in 2023 with Cvent CMO, Patrick Smith

February 08, 2023 10:00 - 26 minutes - 24.4 MB

It's harder than ever to break through the noise and get noticed. Moreover, with shrinking budgets and the rise in event costs this year, it truly seems like an impossible task. Patrick Smith (https://www.linkedin.com/in/patrick-smith-a5847/), Chief Marketing Officer and SVP at Cvent joins hosts Alyssa (https://www.linkedin.com/in/alyssapeltier/) and Rachel (https://www.linkedin.com/in/rachel-k-andrews/) to share his perspective on what marketers and event planners should pay attention to in ...

Hot Takes on 2023 Event Trends

December 15, 2022 10:00 - 37 minutes - 34.1 MB

The year is almost at an end, and predictions are as trendy as the trends themselves. And guess what? We’re jumping on the bandwagon. In this episode, we’re going to cover the meetings and event trends we’re excited about for 2023. This year, we’ve learned that event planners expect 83% more events than 2019, health and wellness isn’t going away, and there’s a renewed focus on ROI and sustainability. Come join us for our season (and year) finale and get excited for what’s to come!

Rewrite Your Story: How to Reframe and Set Goals with Betsy Pake

December 06, 2022 10:00 - 39 minutes - 36.1 MB

Betsy Pake, (https://www.linkedin.com/in/bpake/) former Cventer and Subconscious Change Expert, is back! A big fan of the New Year, new beginnings, and Monday mornings, she’s a marketer and event professional who loves to reflect on successes and learn from failures. In this part two episode, she joins us for a discussion around uncovering the power of reflection and goal setting. Listen in as she shares insights on transforming failures into successes, celebrating successes, and creating an...

Combatting the Stress of Event Planning with Betsy Pake

November 29, 2022 10:00 - 24 minutes - 22.6 MB

We have control over our own thoughts. Betsy Pake (https://www.linkedin.com/in/bpake/), former Cventer and Subconscious Change Expert, believes our subconscious is powerful enough to drive change. Having forged a career as a change expert, she’s known for substantially altering her clients’ lives by shifting the way they think. In this episode, she and Paulina discuss human behavior and how to alter our mindset to live the biggest version of ourselves, wherever we are. Along the way, you’ll ...

How Women Can Break the Glass Ceiling in Leadership Roles

November 15, 2022 10:00 - 34 minutes - 31.3 MB

DEI is always going to be an important topic, but what’s missing right now is the focus on diverse leadership. This year at Cvent CONNECT Europe, we hosted our first-ever leadership summit. At the summit, we discussed some of those bigger trends in the industry. In one of the panels, we focused on diversity, equity, and inclusion with a sub-conversation centered on women in leadership. This episode is a recording of that panel where guests Muriel Poulenc Charpentier (https://www.linkedin.com/...

Vegas Is Always A Good Idea, Hot Take with Lisa Messina, LVCVA

November 08, 2022 10:00 - 37 minutes - 34.4 MB

What happens in Vegas, stays in Vegas? Not this time! In this episode, hosts Paulina Giusti and Rachel Andrews are joined by Lisa Messina (https://www.linkedin.com/in/lisasmessina/), Chief Sales Officer at Las Vegas Convention and Visitor's Authority (https://www.lvcva.com/) (LVCVA). Lisa shares what she’s been up to since leaving Ceasar’s Entertainment (https://www.caesars.com/) and gives some insight into what major events they’re planning for in 2023. At the end, you’ll also hear her take...

How Events are Impacting the Success of Your Return to Office Strategy

October 25, 2022 09:00 - 29 minutes - 27.1 MB

We’ve been talking about it for a while, but it’s time for Cvent employees to return to the office. In this episode, you’ll get to hear from all of your Great Events hosts, Alyssa, Rachel, and Paulina, as they discuss their return to the office and the employee engagement events that have kind of surrounded Cvent as a company. Tune in to learn more about the back-to-office trend and how to think about it like an event.

Maximizing Your Marketing and Event Tech in 2023

October 18, 2022 09:00 - 30 minutes - 28.2 MB

There are somewhere around 10,000 technologies in the market that a marketing operations professional has to look at, procure, and understand the value of before making a recommendation to the organization. It’s overwhelming, but it doesn’t have to be if you think about it smartly. In this episode, host Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/) talks with Christine Kelly (https://www.linkedin.com/in/christinenkelly/) and Taylor Bohn (https://www.linkedin.com/in/taylorbohn063...