Modern Event Marketing 101
Great Events
English - October 24, 2019 09:00 - 31 minutes - 21.8 MB - ★★★★★ - 19 ratingsMarketing Business Technology best business podcasts top business podcasts business podcasts free business technology podcast corporate podcasts event marketing podcast event planning p Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations.
Resources and links discussed:
* Webpage on GDPR: www.cvent.com/gdpr
* Webpage on CCPA: www.cvent.com/ccpa
* CCPA Webinar - CCPA and You: How Data Privacy Laws Will Impact Your Event Strategy - https://hello.cvent.com/en-webinar-ccpa-recording.html
EBooks mentioned:
* Event Marketing Strategy for Dummies: https://www.cvent.com/en/resource/event-cloud/event-marketing-strategy-dummies?kui=hfVaabc617-xL4mlt-og
* Event Technology Management for Dummies: https://www.cvent.com/en/resource/event-management-technology-for-dummies
* Strategic Meetings Management for Dummies: https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies
Event Marketing webinar:
* Demystifying Event Marketing: https://hello.cvent.com/en-em-wbr-tofu-em-for-dummies-recording.html
Kapow
* https://www.kapow.com/?utmcampaign=&utmmedium=podcast&utmsource=cvent&utmcontent=kapow-customer-feature&utm_term=click
Cvent’s CMO Patrick Smith joins our podcast to discuss why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy. Plus, learn how planners can use this to better prove the overall value their events programs are having on their organizations.
Resources and links discussed:
Webpage on GDPR: www.cvent.com/gdpr
Webpage on CCPA: www.cvent.com/ccpa
CCPA Webinar - CCPA and You: How Data Privacy Laws Will Impact Your Event Strategy - https://hello.cvent.com/en-webinar-ccpa-recording.html
EBooks mentioned:
Event Marketing Strategy for Dummies: https://www.cvent.com/en/resource/event-cloud/event-marketing-strategy-dummies?kui=hfVaabc617-xL4mlt-og
Event Technology Management for Dummies: https://www.cvent.com/en/resource/event-management-technology-for-dummies
Strategic Meetings Management for Dummies: https://www.cvent.com/en/resources/strategic-meetings-management-for-dummies
Event Marketing webinar:
Demystifying Event Marketing: https://hello.cvent.com/en-em-wbr-tofu-em-for-dummies-recording.html
Kapow
https://www.kapow.com/?utm_campaign=&utm_medium=podcast&utm_source=cvent&utm_content=kapow-customer-feature&utm_term=click