How Video Converges with Events
Great Events
English - April 12, 2022 09:00 - 24 minutes - 22.8 MB - ★★★★★ - 19 ratingsMarketing Business Technology best business podcasts top business podcasts business podcasts free business technology podcast corporate podcasts event marketing podcast event planning p Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Since 2019, the average user has watched over 100 minutes of video content per day. That’s a lot of time, which is why it’s so important to think about video as a part of your marketing strategy.
In this episode, hosts Alyssa, Rachel, and Paulina discuss how events and video converge, creating a bigger picture of your marketing strategy. Hint: it’s not just about capturing the video and putting it on social media. Curious to know what the true secret sauce is? Go ahead and press play.
Key Takeaways:
- Why you should incorporate video into your marketing strategy
- What to think about when adding video to your strategy
- The influence of social media and TV on attention spans
What to listen for:
[02:45] Preparing for video marketing in your marketing strategy
[05:45] Extending the shelf life of your in-person content
[07:56] Take your audience into consideration
[09:32] Making your event a production; interactive and interesting
[10:30] Keeping TV in mind to engage your audience
[12:40] The layers of content accessibility
[14:10] What to do with your content after the event
[18:33] Being purposeful in using and applying content
[22:24] Looking for other sources of inspiration
Since 2019, the average user has watched over 100 minutes of video content per day. That’s a lot of time, which is why it’s so important to think about video as a part of your marketing strategy.
In this episode, hosts Alyssa, Rachel, and Paulina discuss how events and video converge, creating a bigger picture of your marketing strategy. Hint: it’s not just about capturing the video and putting it on social media. Curious to know what the true secret sauce is? Go ahead and press play.
Key Takeaways:
Why you should incorporate video into your marketing strategy
What to think about when adding video to your strategy
The influence of social media and TV on attention spans
What to listen for:
[02:45] Preparing for video marketing in your marketing strategy
[05:45] Extending the shelf life of your in-person content
[07:56] Take your audience into consideration
[09:32] Making your event a production; interactive and interesting
[10:30] Keeping TV in mind to engage your audience
[12:40] The layers of content accessibility
[14:10] What to do with your content after the event
[18:33] Being purposeful in using and applying content
[22:24] Looking for other sources of inspiration