Evoking Emotion and Fostering Community at INBOUND

Great Events

English - September 20, 2022 09:00 - 14 minutes - 34.3 MB - ★★★★★ - 19 ratings
Marketing Business Technology best business podcasts top business podcasts business podcasts free business technology podcast corporate podcasts event marketing podcast event planning p Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: What It Takes to Be a Good Partner to Marketing Ops with Darrell Alfonso, AWS

Next Episode: From Planning Corporate Events to Weddings: A Unique Pivot Story

Next level branding can be used to create a sense of community and even evoke emotions in attendees that stick with them long after they’ve headed home.
In this episode, host Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/) is joined by fellow Cventer Carisa Bartelt (https://www.linkedin.com/in/carisa-bartelt/) to reflect on their recent experiences at INBOUND. Both witnessed how HubSpot used a combination of high-profile, inspirational speakers and in-your-face brand installations to affect attendees on an emotional level. Listen in to learn how to use the feeling you want to evoke in people as your north star for planning impactful events.

Next level branding can be used to create a sense of community and even evoke emotions in attendees that stick with them long after they’ve headed home.

In this episode, host Alyssa Peltier is joined by fellow Cventer Carisa Bartelt to reflect on their recent experiences at INBOUND. Both witnessed how HubSpot used a combination of high-profile, inspirational speakers and in-your-face brand installations to affect attendees on an emotional level. Listen in to learn how to use the feeling you want to evoke in people as your north star for planning impactful events.