A first-party data relationship: an invitation to go deeper | with Evan Crawford

Hotel Moment

English - May 08, 2024 11:00 - 14 minutes - 33.7 MB - ★★★★★ - 8 ratings
Places & Travel Society & Culture Technology hospitality hotel travel technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Summer 2024 travel trends: Get prepared with us | a Revinate webinar

Next Episode: No missed opportunities — prioritizing a data collection practice for every property | with Aaron Miller

In this episode of the Hotel Moment podcast, Karen Stephens, Revinate CMO, and Evan Crawford, VP of Marketing at Pyramid Global Hospitality, reveal that collecting guest data isn’t just a transactional experience — especially when you’re collecting first-party data. Crawford explains that this data type opens an array of digital engagement opportunities to explore and go beyond surface-level guest communication.

Listen in and find out how to use first-party data to your hotel’s advantage while imparting value to your guests along the way. You’ll also gain inspiration of how to leverage a variety of media channels like digital streaming.

In this episode of Hotel Moment, host Karen Stephens is joined by Evan Crawford, Vice President of Marketing at Pyramid Global Hospitality. Together, they cover:
How to retain the strengths of independent properties while bringing them under the Pyramid marketing umbrellaWhy lowering the bar of engagement is crucial for gathering useful first-party dataPractical examples of how to follow potential new customers to where they are rather than waiting for them to come to you
Evan Crawford is a strategic hotel marketer and thinker who's gathered an immense portfolio of experience in brand development across ten years with Pyramid Hospitality.
If you enjoyed this episode, subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.
Connect with Evan Crawford here:LinkedIn Pyramid Global
Connect with Karen here:LinkedIn RevinateHotel Moment Podcast is handcrafted by our friends over at: fame.so

Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.

Check out the three most downloaded episodes:

Build intelligent operations and let data drive direct bookings | with Patrick Norton Modern and focused commercial strategy — what does it look like? | with Lori Kiel Approachable luxury without losing touch with guests | with Shawn Jereb