The AFD - Episode 3 | Osian & Catrin Jones, Founders of Crwst

This week we meet Osian & Catrin Jones, founders of Crwst in Cardigan West Wales.

Crwst is a cafe & bakery serving fresh homemade products, now retailing their own line of branded Crwst Jars online the business goes from strength to strength.

Below is just a glance at their back story and how they ended up running their own business and becoming one of the biggest employers in retail in Cardigan.

"Osian is a trained chef and we had been planning our venture for a year or so before the move back West. Our trip to France was the perfect place to do a little market research before taking the plunge! Once back home, Osian was inspired and began baking artisan bread and delicious cake creations. We attended a weekly market in Cardigan, along with supplying six local shops. The amazing loyal support of both locals and tourists has been crucial to our success.

In 2017, they began to build their dream of a café and bakery in West Wales. After five months of hard work and dedication, in April 2018 CRWST in Cardigan opened its doors serving brunch, bread, bakes, and coffee. Within a couple of months, the increase in demand paved the way to establishing a separate location for the bakery, giving the bakers plenty of space to work their magic!

In 2019, their most recent development was encouraged by Crwstomers – a production line! The CRWST jars and kits are from Osian’s delicious recipes used in daily bakes or brunch dishes. From award-winning Pembrokeshire Sea Salted Caramel to Crunchy Granola, now available for customers to take home and devour!"

Osian and Catrin talk us through their experiences through baking, building a business, setting core values, and growing their following on Instagram to 16,000 followers in a very short time. It's a great story of a very local business run by local people.