The AFD - Episode 14 Marco de Sa founder "Martin's de SA Port"

In this episode, Kieron meets Marco de Sa founder of Martin's de SA Port,  creators of "a port for a new generation".

Marco shares the story of how Martins de Sa Port was conceived and created, of how building the brand helped Marco to feel closer to his father who had recently passed. He shares stories of overcoming the closed world of port and how his complete lack of knowledge of Port did not stop him from learning and developing his own White Port.

In Marco's own words "Our Ports are young in style and beautiful to drink, pure quality liquids made from hand-picked grapes harvested from family-owned vineyards. Everybody loves our Ports. They're great with foods from all over the world, especially desserts and savoury snacks, and they make brilliant cocktails, but can also be enjoyed on their own the traditional way... You'll love them because they're down to earth and made with love. Martins de Sá Port is all about relaxing and having fun and appreciating quality fun experiences... having started in 2016, we're the world's newest Port company... We also produce the first and only canned Port & Tonic on the market."

We talk through the innovation and creation, of launching a product into a challenging market that was so focused on the gin revolution at the time, it was not quite prepared for this visionary and his port & tonic to hit their bars.

Marco shares stories of the challenges he faced and the pride he feels every time he sees a bottle of port with his fathers face on the label, this is a story of homage, of respect for a man who was integral in making Marco the man he is today. 

This is a story of a new generation taking control and finding a way for Port to evolve and that is a story that you want to hear.