How to use influencer marketing in the hospitality industry with Mike Radley, Co-Founder of Joli App.

🌟 Exciting news! 🎙️

I just released a new episode on the Tech On Toast podcast, and it's a must-listen for anyone in the hospitality industry looking to up their influencer marketing game. In this episode, I had the pleasure of chatting with Mike Radley, co-founder of Joli App, about the ins and outs of influencer marketing in hospitality. 🍽️✨

Here are three key takeaways from our conversation that you won't want to miss:

1️⃣ Micro and Nano Influencers Are Gold: Mike highlighted the value of working with micro and nano influencers who are passionate content creators but may not yet realise their full potential. These influencers bring authenticity and relatability to your brand, making them a valuable asset for driving awareness and engagement.

2️⃣ Hyperlocality Matters: We delved into the importance of targeting influencers based on their geographical location and audience demographics. By aligning with influencers who resonate with your target market, you can effectively reach new customers and drive footfall to your establishment.

3️⃣ ROI Is Key: While influencer marketing can be a powerful tool, tracking ROI is essential. Mike emphasised the need for hospitality brands to correlate influencer collaborations with tangible outcomes, whether it's increased bookings, brand awareness, or sales. Understanding the impact of influencer partnerships is crucial for optimising your marketing strategy.

If you're curious to learn more about how influencer marketing can elevate your hospitality business, be sure to tune in to the full episode on the Tech On Toast podcast. 🎧✨

For further insights and to connect with Mike and the Joli App team, visit Joliapp.com or reach out to Michael at [email protected].

Let's toast to the power of influencers in the hospitality industry! 🥂 #InfluencerMarketing #HospitalityIndustry #TechOnToastPodcast