Episode #47: Brandon Berkson, Editor in Chief & Founder, Hotels Above Par
Hospitality Forward
English - November 24, 2021 15:20 - 30 minutes - 25.5 MBPlaces & Travel Society & Culture Business hospitality cocktails food travel bartender chef sommelier hotel bar restaurant Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In Episode #47, Hanna Lee and Michael Anstendig of Hanna Lee Communications chat with Brandon Berkson, Editor in Chief & Founder, Hotels Above Par.
Brandon launched this next-generation hotel & travel media during the pandemic to support hotels at a time when they needed love the most, as well as keep his adoration of travel alive. Its short-form content is distributed across multiple platforms, including Instagram, a website and a newsletter.
Listen to this passionate travel journalist, advocate and entrepreneur who shares his thoughts on:
1. Why Hotels Above Par embraces “boutique-oriented” hotels and targets Millennial and Gen X travelers.
2. How he created the 1, 2, 3 Destination Guides that spotlight one place to stay, two places to dine and three places to visit at a particular travel spot.
3. Why Hotels Above Par also covers bars, restaurants and attractions, along with his criteria for choosing them.
4. What HAP Concierge is and how it is making travel agencies hip, cool and alluring.
5. Why he thinks Relais & Châteaux is moving hospitality forward through its groundbreaking sustainability initiatives.
Follow Brandon on IG at @hotelsabovepar and @brandonberksonx.
For more information on our agency, please visit www.hannaleecommunications.com. For a chance to win our agency’s new book, “The Japanese Art of the Cocktail,” please email [email protected] and share your favorite pitching tip from the show.
Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.
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