Why Sales Funnels Are Good for Your Community

Welcome to episode 318 of Hit the Mic with The Stacey Harris.

All right, guys. We're going to talk about sales funnels today, because I have been getting some push back on the idea of sales funnels. I was actually in a Facebook group, and I was talking about sales funnels, and stating that one of my goals was improving my sales funnels for Hit the Mic Backstage. I got some negative feedback about how sales funnels were, like, manipulative, and it was really, really interesting to me. I wanted to talk about this, because sales funnels are actually an amazing thing for you to do for your community, because they serve two purposes. One for your business growth, and one for your community. I want to break down those two things, and I want to just quick and dirty get rid of this illusion that sales funnels are bad. Sales funnels are your friend. All right?

First, let's talk about how sales funnels serve your community. Here's the deal. No one, no one at all, knows your business, knows your offerings, know how you provide value as well as you do. No one but you knows all the Tweets that go out and the Facebook messages and the e-mails and the content you've done. No. It's just, no one knows it the way you do, because you're inside of it. From the outside looking in, I still get people who ask me about a launch that I've been doing like crazy a month after the cart closes. I still get people who are like, "You have a membership community?" Yeah, I've had one for like 14 months, and I talk about it all the time. No one is paying as close attention to your business as you are, and that is true just universally, so you have to accept it. In having sales funnels, it allows you to guide the people who need you through a process. It allows you to say, "Hey, yeah, here is a small solution to your problem. Here you go. Oh, you need a little more help? Here. How about this?" "Hey, you want to go all in on getting help on this? Here you go."

That's really all a sales funnel is. It's just a path from lead to customer. That's it. It's not some sort of, like, magic trick. It's not some sort of massive manipulation. It's just guiding them down a path. It's no different than sending up a follow up e-mail after you've been to a networking event. It's just part of having the relationship grow. It's just part of having your value become clear to them. I want you to just release the idea that this is some sort of trickery, some sort of sorcery to get people to do what you want them to do. Really, ultimately, your sales funnel is not about you. It's about your client. It's about, "How can I provide value in this focused way to get them from A to B so that they go from problem to problem solved?" It's that simple. Not everyone goes all the way through the funnel, because not everyone needs to go all the way through the funnel.

There are absolutely people who click on one of my ads that is at the top of, let's say, the Facebook Ads funnel that leads into Backstage, and they listen to a podcast where I talked about Facebook Ads, and they get what they needed, and that's fantastic. There are people that go a little further and download the checklist and the Facebook Ads Guide, and that's as far as they go, because that's all they needed. Awesome. Great. You got what you needed. That's ultimately what I care about. Then, there are people that go all the way into Backstage, and go through the Rockstar Guide to Facebook that's in there, and they ask questions during office hours in our private forum. Great. I got to help those people too. Ultimately, this is about serving your community in a really focused way. It's impossible to do that when you don't h

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