How to Know Exactly What to Post on Social Media

Welcome to episode 316 of Hit the Mic with The Stacey Harris.

We all know that social media is a great way to connect, a great way to provide value, a great way to get to know your audience and their needs except what are you supposed to post? What are you supposed to share? Well that's what we're going to talk about today. We're actually going to breakdown building your content calendar because that is actually going to tell you exactly what to post. How awesome does that sound? Sounds pretty good right? All right, so let's jump in.

First things first, why have one? Why do this work? Real talk, we are very rarely creative on demand. Very rarely do I log into Facebook and I'm just struck by a wonderful amount of genius things to share. Even more rarely am I struck with something to share that's completely on point with the rest of the things happening in my editorial and marketing calendars, so I have a content calendar.

Here's the thing. A content calendar is not the same as an editorial calendar. It is a similar tool, but it is a different tool. An editorial calendar speaks to what we're posting on our blog or our podcast or our video series. It's our actual content marketing calendar. What pieces of content are we creating. When I talk about a social media content calendar, I'm talking about the content that actually gets posted on social.

A lot of this is your social media foundation. If you've heard me talk about that in other episodes, but it's just a little more specific than that foundation. Your foundation speaks to the strategy stuff of what networks am I on, how often do I post on those networks and what am I posting as far as this thing or that thing. When I talk about a content calendar, I'm actually talking about getting more specific. Not only do I post five pieces of other people's content to Twitter a day, these are the topics I want those posts to speak to. This is what I want them to support.

That needs to be in line with your editorial calendar and your marketing calendar because that's what makes this whole machine work. I think a lot of times you hear email marketing experts or social media marketing experts and they speak to why this is the thing you have to do. This is the one thing you have to do. You see this with video marketing and email marketing and social media marketing, like I said, but here's the thing. There's not one thing you have to do. There's a lot of things that you have to do and they all have to work together. When they don't work together that's when you see confusion and disconnects and having a hard time getting people sort of over the hump and getting them to buy in from an actual purchasing perspective.

Don't think about these tools as the same tool. Think about them as tools that complement each other. Really consider the fact that using these tools together is what allows you to continue to build trust, provide value and make sales. Because ultimately that's what it is. Is it's a tool that helps you reiterate the same value.

A great example of this is right now, and I'm going to get super transparent here right. We're pulling back the curtain. Right now, in this month, November, we did a brand new training in the community all around your content calendar. Now, right now, because that's the brand new training, I'm doing this podcast episode about it, because it gives me an opportunity to tell you why you need to know more and start you down the path of creating your content calendar. I'm able to provide you value but also show you how I can give

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