Using LinkedIn to Grow Your B2B Business

Welcome to episode 372 of Hit the Mic with the Stacey Harris. I'm really excited for today's episode because I know it's one that only the truest of action takers is going to listen to. Thank you for listening to this because I know it means that you are somebody who is going to get it done.

We're talking about LinkedIn today and LinkedIn is by far the least amusing social media network. However, it's also hugely valuable for pretty much everybody so we're going to talk about that a little bit today and I'm going to give you some tips on how to use it to score some business. Especially for those of you who are B2B but if you are not B2B, maybe you are business to consumer, there's still relevance because I'm guessing some part of your business could work B2B.

A great example of this is health coaches who work with, let's say, new moms. You're fairly business to consumer. You don't have to be a business owner to be a new mom or to need a health coach. Getting not necessarily physically back but your diet and feeling really good. Anyways, that's business to consumer.

However, a B2B component could be you handle a wellness trainings in corporate businesses or you want media exposure. You want to get on things like the Today Show. Guess where you can build those relationships? That's right, people. LinkedIn. So I'm pretty excited because, again, this is going to be something that's universally helpful for the people who take action.

Now before we jump in I do want to remind you, Hit the Mic Backstage is the sponsor of this here Hit the Mic podcast because it is the place to be, the best place to be, to stay up to date with all things social media, email, content marketing. That's why I need you to join me backstage this month because there is a brand new training inside of Hit the Mic Backstage that expands on exactly what we're talking about today.

It digs in on some of the LinkedIn strategies. In fact, one of the things we do in that training is I actually jump in on my computer and we go through your profile so you can do a self-guided profile review. Even better, you want to take it a step further? Go through that, make the changes, then submit it in the private community for me to take a look at, give you feedback where we can make adjustments and where you're just doing a super awesome job. All right? All right. Join us. HittheMicBackstage.com. Again, the place to be.

I love, love, love, love, love inviting you and people like you to join me backstage because it's the next step for this show. All right? All right. Let's jump in.

Communicate with them with that in mind. We run into clients all the time who are pretty strictly B to B and they're talking about Facebook. I go, "Not necessarily." You know, Facebook might not be the best option for you if you're B to B.

Now if you're a B2B and you're working with online entrepreneurs then, yeah, Facebook still does have some pretty good pull. However, there's still some quality to be had on LinkedIn and quite frankly with a lot smaller time investment. Pay attention to that but also pay attention to the language differences.

When I'm looking at writing content for LinkedIn I'm thinking about a slightly mo

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