Facebook Ads Updates - October 2017

Welcome to episode 371 of Hit the Mic with The Stacey Harris.

Welcome, welcome, welcome. This week we're going to talk about Facebook Ads. Some major changes and updates happening that I'm actually really excited about because I think they will make it easier for those of you who maybe are not super in love with Power Editor or even Ads Manager and the idea that there are two spaces that do different things. You're going to like today's news.

Before we jump into that though, I do want to remind you Hit the Mic Backstage is the place to go for all things Facebook ads trainings. In fact, I'm currently working on and outlining some brand new Facebook Ads trainings that are actually doing to launch in just a couple of months in December, actually December 1st. Some brand new Facebook ads videos will launch inside the membership. Until then, the ones that are in there now are super awesome.

And we have a brand new opportunity to grab a Facebook Ads training all around a strategy that's generally only available to Hit the Mic Backstage members, but I've made it available for you. If you head over to the show notes for this page you will see a link pointing you to the Facebook Ads strategy that will help you re-engage cold audience. I know, I know, you want to build a bigger audience. This is the first step to that. Get the people you already have interested actually talking to you. So head over and check that out. Again, thestaceyharris.com/episode371 to grab the show notes for this episode and while you're there, just listen to all the episodes, okay? Fantastic. I can't speak to the greatness of the first hundred, but since it's been all uphill. Or downhill? It's been all good, that's what I'm trying to say here. All right? Okay. Let's jump in.

 

Let's talk about the three changes I want you to be paying attention to when it comes to your Facebook Ads. FYI, I know some of you right now, right this second, are self-selecting out saying, "You know what, I don't want to know anything else. I want to hire someone to do this for me." I get that. I think that's fantastic. But I want you to make a good hiring decision. Good hiring decisions come from having just a little bit of information, so knowing and staying with me for the next 10-ish, 15-ish minutes, that's what's going to get you to a place where you can comfortably and confidently have these conversations so that you can make sure that you're hiring well. A little bit of knowledge goes a long way when it comes to hiring. And, if you're somebody who wants to DIY, what we're going to talk about is really going to set you up for success, so stay with me. Don't self-select out because you think Facebook ads are going to be boring. Stay with me, all right?

Number one thing I want you to know: the Power Editor and the Ads Manager are coming together.

The Power Editor is still available. However, the Ads Manager is getting a lot of the Power Editor features, meaning we can do some really, really cool things like duplicate ads or campaigns in a way that we could not previously in Ads Manager. On the bright side, we have a lot of those analytics so that you can see if your ad campaign is working, making sure that we're getting that ever so important ROI, return on our investment, that comes from knowing our numbers. And so, an easy to read yet robust amount of information now resides in the Ads Manager so that you can check and make sure your ads are working.

Now, I want to throw this in there, four-and-a-half minutes after you launch your campaign, not the best time to check your numbers. In f

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