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Welcome to episode 314 of Hit the Mic with The Stacey Harris. I'm really excited today because I'm going to empower you to really look at your Facebook page objectively. I'm going to walk you through the three things that I really want you to be doing whenever you assess what's happening with your profile on Facebook and by profile I should say page because remember we're using our Facebook pages for marketing and not our Facebook profile. Basically I'm going to teach you to DIY a Facebook page review. I love, love, love talking about reviews. We actually do them once a month inside of Hit the Mic Backstage.

Every month we do profile reviews so members leave me a link and we review absolutely any profile. Basically, what I'm going to do is I'm going to walk you through the steps I take and the three major things I look for. There's definitely other things I look for but these are the three biggest missteps I see people making and so I want you to DIY yourself an objective look at your page. Okay? I want you to look at this and look at this from the perspective of somebody else's view, how it would look to a potential customer, how it would look to a potential client, a new lead, somebody who doesn't know who you are, doesn't know what you do and has just found your page or maybe they just got to your page from your website but they are not super clear on who you are. Ready to jump in? DIY Facebook page review.

 

All right, up first we're going to start right at the top of the page with your graphic. With the new Facebook page layout rolled out over the course of the summer, I say over the course of the summer because seriously they trickled out to people but pretty sure everybody has it now. With the new review, you see we have a larger unobstructed cover image. We've got our profile photo which is also a little bit larger to the left and then we have a massive call to action button. I want you to look at these three pieces first and foremost because here's the real talk, that's the first thing anybody sees.

It's a huge, huge opportunity for you to connect with your audience, for you to connect with the people who are landing on this page. Make sure that that image is an image that tells me who you are as in an image of you if you're a personal brand. If you're not, a very clear logo or a team photo something like that. The thing to consider though is the bulk of the time that I see this image is going to be after I hit the like button and when you share status update or when I see an ad from your page. Make sure that as good as this image looks in this, air quote, "full size," make sure it also looks good in the smaller size which you can get really clearly in looking at that status box just under the like button where you would post the status.

That gives you a better idea of what it's going to look like in the feed. It looks good both ways. It's eye catching both ways but make sure again it's you, okay? Especially for those personal brands. Most of you listening to the show are freelancers and coaches and any infopreneur space or providing services and when I buy something from you or I hire you for something, it really is about you so don't hide. Use that photo space to connect, okay? Also with that photo, make sure that when I click on that photo, the description isn't blank. Point me somewhere. Learn more about theStaceyHarris.com/about, that's what mine says because I want to use e

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