3 Things You Must Know About Running Free Challenges

Welcome to Episode 313 of Hit the Mic with The Stacey Harris.

All right guys, so last month in Hit the Mic Backstage I answered a very common question by doing a training all around free challenges. We see these all over the place, they're a huge list growing opportunity. Basically, what they are is a challenge to actually grow your email list. You're providing value for your audience, you're getting them engaged right from the start, and it's totally free for them. All it costs is an email address. Usually this up sells to some sort of paid program or coaching opportunity, something like that. It doesn't have to I guess but generally speaking I like to do something on the other side of that opt-in, right? That's what we're going to talk about today. We're going to talk about the three things you need to know about running a free challenge to grow your list. All right, let's do it.

Thing number one that you need to know about running a free challenge is getting people engaged is critical but keeping them engaged, that's where the money is.

Here's the deal. A lot of times we shoot ourselves in the foot by feeling like we need to deliver an epic amount of value. Here's the deal. I'm really, really happy that you want to increase your value and you want to provide your audience with this killer, killer information. Real talk, they can only do so much. Okay? They only have so much time in the day and because this is a free challenge you have to factor that into where you fall on their priority list.

They've got to deliver to their work or their business, and their family, and their friends, and themselves, that's a lot of cups to fill up. You want to make sure that they have a reason to spend time with your challenge for the duration, whatever that may be. Now, that is going to directly impact what that duration is. Meaning you don't want to have a free challenge that's 21 days long because again, real talk, it's hard to keep somebody engaged for that long when there's no financial investment on the table. Think about how many courses you've paid for and fallen off hanging out with it way before 21 days rolled around. Make sure that, especially when you talk about something you're not financially invested in, you're not sort of trying to prove that it was a good investment, think about that when you factor in their attention span. Length of time but also the day-to-day of it, keeping them engaged from one day to the next. Making sure that you are giving them a reason to keep opening those emails, keep visiting the site, whatever it is that you are doing.

Number one, yes, getting them engaged is absolutely critical but keeping them engaged, that's where the money's made, that's where the difference happens. Really, that is the most important decision you have to make when you get started.

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