3 Things You Must Know About Content Marketing

Welcome to episode 323 of Hit the Mic with The Stacey Harris.

Welcome, welcome, to another episode. This week we're going to talk content marketing, and really I want to talk about three things you must know when it comes to your content marketing, because there's a lot of information out there about how you have to do X, Y, Z. If you don't do A, B, C, you're going to fail terribly. I want to do a little reality check with what is actually necessary for your content marketing. We're going to break down the three things I want you to know when it comes to content marketing. Again, we're going to keep this short and sweet, because I want you to take action on this stuff.

What I want you to do is I want you to do me a solid, I want you to listen to this episode, and then I want you to come over to Facebook.com/TheStaceyHarris, and let's hang out. Hit the post about this episode, and let me know your thoughts. How will you deal with this and if there are any truths I missed, and your favorite way to market with content. Yeah? Let's do that. Head over to the Facebook page, again, The Stacey Harris over on Facebook. I can't wait to hear from you and hear about the action you take on this episode. With all of that said are you ready to jump in? I'm going to imagine that you just said yes, let's go.

I podcast, I podcast because I like to podcast, I enjoy recording these shows, I enjoy editing these shows, I enjoy communicating in this way. I hope you enjoy consuming content in this way, because you're listening right now. If you don't enjoy it, you should stop listening, that's just basic information there. There's no right way to create content for you, you may be golden with video, you be an exceptional write, and rocking out blog posts is the way to go for you. There is no one way to do it. Yes, you have to look at who your ideal clients are, and how they like to consume content. You happen to be one of my ideal clients because you like to consume content this way. That works out for me.

Maybe your audience is all about reading, they want to be able to read. I'll be honest, that's one of the reason we added show notes with a direct transcript for these podcasts, is because I had so many people who were like, "I love your content, but I just ... I prefer to read. You're the only podcast that I can listen to, but I prefer to read it." Now we have transcripts for you guys. I think Denise Duffield-Thomas does the best job of showing you there's no one way. She actually produces content every week in three different ways. It's just one piece of content. She's got a video, and that transcript full from the video is the blog post with a video embedded, and you can also get it in audio form as a podcast, so you can take it with you if you want.

Again, she's not creating three different kinds of content, she's taking one piece of content and repurposing it into three things, so that she can get to everybody the way they want to consume content. Again, there's not just one way. Do what works for you. Initially, you don't have to repurpose it into all of the things, you can start one place. 

If right now you really enjoy writing blog posts, great. If in six months you decide to launch a podcast, fantastic. If in five years you decide you want to do something like Denise does where you have a video that gets repurp

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