3 Things You Must Know About Automated Social Media

Welcome to episode 325 of Hit the Mic with the Stacey Harris.

You know I'm all about making social simple, making it doable, and making it actionable. I want to talk about something that can get not just a bad rap, but also the positives can be over inflated. We're going to talk about automated social media, specifically the three things I want you to know about automating your social media. This is one of those episodes I really, really want you to make sure that you're doing what is aligned with you, what is aligned with your goals, and what's aligned with your strategy. Automation and social media are one of those conversations that can just, it can get out of hand, and it can get out of hand fast. I want to sort of bring it back in, and talk about some fundamental things that I want you to know whenever you're having those conversations in Facebook groups, with your biz BFF's, your peers, your colleagues, or even total air quotes here, "Social media experts," who may or may not actually be experts. Just saying, okay?

Whenever you hear advice around this make sure you're sort of paying attention to these three things as you hear that advice, okay? That's all. Let's jump right in.

First thing I want you to know about automated social media is this, it's not evil.

It really isn't. I know, I'm sure that you thought I was going to start off with a whole other thing, but I really wanted to start off by saying, "It's not evil, it's not the end of the world." It is simply a tool. It is a tool that can be used badly, and it is a tool that can be used really, really well. It's a tool. It in itself is not good or bad, it's all about how you use it.

Make sure that you understand the impact automating your social media has on the people who see your content. On your ideal clients, the people in your community, all of those people, that's what you want to think about. That perspective. When you're considering if you're going to automate at all, or if you're going to automate everything, or if you're going to automate parts of your social media. By the way, there's only one right answer to those three options, between those three options. Make sure you're thinking about the impact it has overall, because that, that is where you get into sticky trouble. That is where you get into people feeling like maybe there's a disconnect, or maybe not getting enough of you because you're not putting out enough content. Maybe you're feeling like you're on social all of the time, but contents just not getting out. Factor that in. Again, automation on it's own, not evil. It's all about how you use it so pay attention to all of the pieces around it.

That really leads us to number two.

The number two thing I want you to know about automating your social media is that it's not going to be the whole picture.

This is precisely why it's not evil. This is going to be ideally a part of your strategy. It's going to be one piece to your puzzle that makes the other pieces a little easier to put in place. This is going to be the piece that allows you to stay consistent without being around 24/7. It's going to be the part that allows you to be there for your audience. It's going to be the part that allows your audience to see your content, even though they're not around at the same time you are. Maybe they're in different time zone, or whatever. This is also going to be the part of your social media strategy that allows you to engage when you are online, not just be fueling the content machine.

Again, this is a pa

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