Web Vendors generally build websites that are too formal and sterile. 

When speaking with nonprofit directors who don't feel confident in their web presence, there's almost always the same issue at play:

The way the organization talks about their mission face to face is totally different than how it's described on their website.

In other words, the way they talk about their work in normal conversation is clear, compelling, and interesting. Let's talk about how a non profit can build a website that moves people to action.  Let's discuss must haves for a Non Profit Website.