Episode 24 - Not all Digital Strategies Work for Non-Profits
This is HIS Story Podcast
English - June 28, 2022 15:00 - 5 minutes - 3.74 MBChristianity Religion & Spirituality Society & Culture Personal Journals god stories christian interviews executive director christian organization digital strategies executive pastor online fundraising digital giving non profit founder Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Your web team is running digital campaigns out of order and it is hurting your online donations.
Ever try to bake a cake? You must mix the ingredients in the right order. Adding an egg at the end won’t produce the same results of mixing it at the beginning. The order of the ingredients is just as important as the ingredients themselves.
The same concept is true with words. Same three words out of order changes EVERYTHING.
Jonny bit the dog vs The dog bit Jonny
As I work with faith based non profits I see the same thing over and over again. Well-meaning web and marketing teams trying a “best practice” idea they just read about or learned at a conference. Hoping this new campaign will somehow create more donors or new names.
Listen as we discuss the reality that "not all Digital Strategies Work for Non-Profits"